» 10 quick follow-up notes that create goodwill

10 quick follow-up notes that create goodwill

May 24, 2010 by Ken Dooley
Posted in: In this week's e-newsletter, Latest News & Views, Leadership

Don’t underestimate the importance of thank-you notes to prospects and customers. They may confirm your commitment and help solidify your business relationship, making it more difficult for your competitors to replace you. Here are 10 examples for effective follow-up notes that you can adapt to their own needs, and without being wordy.

1. After a purchase: “Thank you for giving me the opportunity to provide you with the benefits of our product. I am confident you will be happy with your investment and I promise to provide excellent follow-up service.”

2. A first meeting: “Thank you for taking the time to meet with me. I enjoyed our visit and the opportunity to learn about your business. I look forward to our next meeting.”

3. Telephone contact: “Thank you for taking the time to talk with me on the telephone. You’ll soon receive all the information we discussed. I look forward to following up with you next week to discuss the details of our proposal.”

4. After a presentation/demonstration: “Thank you for the opportunity to showcase our product and service to you. My presentation highlighted the key benefits of our product, but there are many other features you should be aware of. I look forward to our meeting next Wednesday at 2:30 p.m.”

5. A turn-down or they buy from someone else: “Thank you for taking the time to consider my proposal. I regret being unable, at this time, to demonstrate our capabilities. However, we’re constantly responding to our customers’ expectations and to new trends, developments and changes in our industry. I will keep in touch with the hope that in the near future we will be able to do business.”

6. A gatekeeper: “Thank you for providing me with the opportunity to meet with Mr. Smith. Our meeting was productive and there may be an opportunity for our companies to do business. I will let you know how things work out.”

7. A referral: “Thank you for the valuable referral. I look forward to meeting with Ms. Jones. You can be assured that I will exercise the same level of professionalism that I have with you. I will keep you informed.”

8. A turn down but the offer of a referral: “Thank you for your generous offer to provide me with a referral. I am disappointed to hear that your immediate plans don’t include us, but I will keep you posted on new services that may benefit you.”

9. An anniversary: “Thank you. It’s with pleasure that I send this note on the one-year anniversary of your becoming a customer. Your support is appreciated. I have enclosed an update on our latest advancements, and I’ll give you a call next week to discuss them further.”

10. A cold call: “Thank you for making the time to meet with me when I visited your office recently. I learned a great deal about your business needs and expectations. I look forward to our appointment on Dec. 3 at 10 a.m.”

(Adapted from 10 Steps to Sales Success by Tim Breithaupt (AMACOM). Tim Breithaupt is the founder of Spectrum Training Solutions, Inc., offering training in sales, customer service and negotiation.)


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