May 16, 2012 by Charlie Walker
Posted in: In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, New Research, online marketing
Been piling up a lot of Millennial visitors to your company’s Facebook page? Don’t count them as prospects/customers until they come back — since many never return.
A recent study of 414 Millennials’ Facebook habits showed that while 75% of people said they “Liked,” a Facebook page, 69% never came back. About 15% of those surveyed said they come back monthly.
Other findings include:
- 86% visit Facebook every day; 9% at least twice a week
- Millennials often use Facebook to “stalk,” “creep,” or check other users’ profiles
- They’re constantly changing their statuses, playing games, and staying in touch with other people
- 75% of Millennials “Like” organizations
- 45% “Like” products
- 48% accept friend requests from groups or organizations, and
- Suggestions from friends led two-thirds of Millennials to a new Facebook group; only 22% went out on their own to search for a new group.
What can a business do to bring in Millennials to its web page — and keep them interested?
The best way to feed and nourish your relations with Millennials means striking a balance with rewards, samples and useful information.
But be careful not to pile too much on them too fast, warn the study’s authors.
Millennials can become overwhelmed by your attention, so it’s important to find workable balance.