July 3, 2012 by Christian Schappel
Posted in: communication, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, Special Report - Sales & Marketing
A group of bloggers who cover corporate and business news were recently asked to list phrases that spark concern a business or person lacks authenticity.
Some of those listed:
- “We are an innovative company” – that’s become an empty promise, bloggers said.
- “This deal is a win-win” – bloggers said few deals, if any, are a win-win.
- “Thinking/working/planning outside the box” – labeled as classic, empty corporate speak.
- “We’re not here to talk about the past” – a clichéd, not-so-clever way to avoid an unpleasant topic.
Source: Interviews conducted by Gotham Research Group and the 10 company.