January 14, 2013 by Christian Schappel
Posted in: communication, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, online marketing
New research has revealed what makes the ideal LinkedIn post.
The following tips come from studies conducted by marketing software firm Compendium:
- Keep it short. 16 to 25 words for B2B posts, and 21 to 25 for B2Cs.
- Don’t ask questions. They result in at least 25% fewer clicks on average.
- Act excited. Exclamation points (when used in moderation) boost clicks by an average of at least 26%.
- B2Bs should use hashtags, B2Cs shouldn’t. They boost clicks for B2Bs, but result in fewer clicks for B2Cs.