Web experts share four key strategies for maintaining contact with buyers, as well as boosting Web traffic and sales via company blogs.

Yoshi Maisami, co-founder of Intridea (a Web marketing consulting company), and Michael Bleigh, the company’s creative director, claim in order to make the most of a company blog management needs to remain focused on the following objectives:

1. Don’t micromanage your blog. Only update it when there’s worthwhile content. Otherwise, prospects will tune you out quickly and stop coming back.
2. Get the whole company involved. Get visitors invested in your entire company and its mission by including contributions from several different departments.
3. Be committed to staying in tune with the changing marketplace. Make sure blog posts reflect what buyers are up against, so they have a sense you understand their challenges (and that you can help).
4. Stay focused on ROI. Keep thinking of new ways the blog can help you boost sales and revenue (announcing contests and discounts, surveying buyers, resolving service issues, etc.).

Can you think of any effective blogging strategies that weren’t mentioned here? Share them in the Comments Box below.

Source: “Boost Productivity and Collaboration with Enterprise Micro-Blogging,” by Intridea’s Yoshi Maisami and Michael Bleigh

Tags: blogs, Internet, Intridea, Michael Bleigh, online sales, strategies, Web marketing, Yoshi Maisami