With the seemingly endless growth of Facebook–more than 800 million users and counting–it’s easy to get caught up in the giddy rush of seeing how many “likes” you can generate. But at the end of the day, the number of fans you have isn’t very important if those “likes” don’t tie into overall strategic goals such as increasing sales, leads, brand awareness and overall revenue. Learn tactics you can use to turn Facebook “likes” into customers.

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