March 16, 2011 by Charlie Walker
Posted in: communication, Email Strategies, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, New Research, online marketing
Don’t they say a video is worth a thousand e-mails – or something like that? If you shied away from the complexity of including video in your marketing message in the past, it’s become a lot easier to use.
One good reason you should do it: The average U.S. Internet user watches 186 videos every month, according to a recent comScore survey.
What’s that mean?
If you’re not including video in your sales promotion e-mails, there’s a good chance your competition is — and pulling in front of you as a result.
It’s a more compelling way to tell your story, and stats show companies that have integrated video with e-mail marketing efforts are generating more click-throughs.
If you’re considering trying to include video and audio in your next mailing, even as just a trial run, it’s not as difficult as it sounds.
You don’t need a Hollywood studio, red carpet stars or high-tech experts.
It’s the ultimate deal: Low cost, low tech, high payout.