Don’t they say a video is worth a thousand e-mails – or something like that? If you shied away from the complexity of including video in your marketing message in the past, it’s become a lot easier to use.

One good reason you should do it: The average U.S. Internet user watches 186 videos every month, according to a recent comScore survey.

What’s that mean?

If you’re not including video in your sales promotion e-mails, there’s a good chance your competition is — and pulling in front of you as a result.

It’s a more compelling way to tell your story, and stats show companies that have integrated video with e-mail marketing efforts are generating more click-throughs.

If you’re considering trying to include video and audio in your next mailing, even as just a trial run, it’s not as difficult as it sounds.

You don’t need a Hollywood studio, red carpet stars or high-tech experts.

Companies like eyejot, mailVU and Constant Contact have opened a portal that’ll allow anyone to put together a quick, inexpensive promotional video.

It’s the ultimate deal: Low cost, low tech, high payout.

Tags: comScore, constant contact, e-mail, e-mail marketing, eyejot, mailVU, video