businessbrief.com/salesmarketingupdate » XDon’t be ‘that guy’: 5 business card blunders

XDon’t be ‘that guy’: 5 business card blunders

November 13, 2012 by Christian Schappel
Posted in: communication, In this week's e-newsletter - Sales & Marketing, Industry Spotlight - Sales & Marketing, Latest News & Views - Sales & Marketing

These are five of the top business card mistakes. Are you guilty of any?

  1. Microscopic print. Text is the most important part of the card – not an image. Your name, phone number and website must be legible.
  2. No physical address. This gives off the impression that you work from home.
  3. Slick texture. Yes, it’s important to stand out – but don’t do it by making your card impossible to write on.
  4. Odd size, shape. Again, you want to stand out – just don’t make it too bulky to carry. If it doesn’t fit in a standard wallet, go back to the drawing board.
  5. Homemade. Perforated, light-weight cards scream “I’m cheap.”
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