BusinessBrief.com » category » customer loyalty

Why salespeople should be comfortable with being uncomfortable


March 17, 2010 by Ken Dooley

With all the creature comforts available today, it doesn’t seem right to tell someone to enjoy being uncomfortable. But being uncomfortable in certain areas may be good advice for salespeople. Why? More…

Do your people know about these 7 sales killers?


March 16, 2010 by Ken Dooley

Learning what kills potential sales is just as important as knowing how to close deals. More…

Conversation topics that kill sales: Pass this list on to your newbies


March 9, 2010 by Ken Dooley

Business today revolves around building long-term relationships with customers. So it can be devastating to watch a good, profitable customer slip away because of something a salesperson said. More…

Are your salespeople aware of this major customer focus?


March 4, 2010 by Ken Dooley

A clear shift is taking place with what prospects are thinking.  More…

9 key differences between a sales rep and a ‘trusted advisor’


March 2, 2010 by Bob Hill

In The Little Teal Book of Trust, sales and marketing guru Jeffrey Gitomer offers several strategies salespeople can use to become a trusted advisor. Here are the best ones: More…

Taking the sting out of angry customers


February 17, 2010 by Charlie Walker

How did this happen? The customer didn’t like the new rep. There were mistakes in the billing paperwork. The product arrived damaged. And finally, that customer decided to take his business elsewhere. More…

3 reasons Warren Buffett thrives in a down economy


February 16, 2010 by Bob Hill

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Warren Buffett is one of the most successful entrepreneurs of all time. Here are three priceless sales takeaways from his keynote address at Berkshire Hathaway’s 2009 shareholder’s meeting: More…

Ways to spin complaints into opportunities


February 11, 2010 by Ken Dooley

How your salespeople handle it when customers complain will determine whether those customers remain loyal or switch to competitors. More…

The No. 1 reason customers stay or leave


February 9, 2010 by Ken Dooley

Customers are bombarded with attractive offers all the time. They are hit with deals claiming to have better pricing, quality and service. But those are not the factors that cause them to jump ship to another company. More…

4 strategies that establish trust in negotiations


January 27, 2010 by Ken Dooley

Trust in a negotiation is like lubricant in a car engine: things go a lot smoother when it’s present. So how can your salespeople repair trust once a customer thinks it’s been broken? More…

What’s changed about buying (and what you can do about it)


January 26, 2010 by Bob Hill

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Americans want to do more and buy less, according to several recent studies. The question is how can you turn that into a competitive advantage and win more business? More…

20-Minute Sales Meeting: Selling value, not price


January 22, 2010 by Ken Dooley

There’s a lot of confusion when it comes to selling value. Many salespeople think they’re doing it, but in reality they’re only talking about value instead of providing it to prospects. More…

20-Minute Sales Meeting: How to handle difficult prospects


January 18, 2010 by Ken Dooley

One out of every six buyers turns into a problem customer, research shows. But if salespeople handle difficult buyers with a mix of the following tactics, they’ll become your best, most loyal customers. More…

How 2 top companies use Twitter to boost sales, loyalty


January 15, 2010 by Bob Hill

These two companies have developed strategies that transform Twitter into a highly effective, no-cost resource for promoting brand loyalty, providing better service and boosting revenue: More…

6 ways to satisfy — and close — value-seeking buyers


January 14, 2010 by Ken Dooley

A clear shift is taking place with prospects and customers. They want to know, “Where’s the value?” And if your company can’t show them, they’ll go elsewhere. More…

Selling value: 4-point plan to get it done


January 7, 2010 by Ken Dooley

An economic slowdown provides opportunities for salespeople to sell more to existing customers — and be seen by prospects whom they had trouble getting in front of during good times. Why? More…

Sales leadership in a tough economy


December 22, 2009 by Ken Dooley

Need a little extra ammo for that next sales meeting? Here are seven leadership tips that help salespeople during tough times: More…

Change-Centric selling: Keys to profitable customer relationships


December 22, 2009 by Ken Dooley

As the economy turns around and your salespeople regain their footing, companies will go through radical transformations. To succeed, your salespeople must not only adapt to change, they must lead change. More…


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2010-03-19 11:11