The greatest challenge facing e-marketers today is …
January 31, 2012 by Bob Hill
A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem. More…
January 31, 2012 by Bob Hill
For customers using mobile devices, appearances ARE important
January 26, 2012 by Charlie Walker
Are you driving mobile customers away from your website and cutting into your bottom line? More…
What email marketers really need to test
January 6, 2012 by Charlie Walker
There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…
Thank You notes: When to use these great marketing tools
December 15, 2011 by Charlie Walker
Some people will tell you that thank you notes are an antiquated custom from the non-digital age. Savvy email marketers know better. More…
Keep Ho, ho, ho from becoming No, no no
November 11, 2011 by Charlie Walker
What’s on many email marketers’ Christmas wish lists this year? More…
3 ways to achieve break-out email results
November 8, 2011 by Bob Hill
A recent study and a well-known columnist reveal why prospects click through on an email and how to maximize your return on email marketing campaigns. More…
Want to write email that sells? Here’s how
October 18, 2011 by Bob Hill
Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb. More…
But when will they open your email?
October 7, 2011 by Charlie Walker
Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. More…
Why it’s time to work on your Christmas (email) list
August 22, 2011 by Charlie Walker
Ho ho ho – it’s no joke. Now’s the time to start prepping for your Christmas email marketing campaign. More…
Mobile email marketing: 4 ways to know if you’ll hit the mark
July 13, 2011 by Charlie Walker
Are your emails designed to appeal to the mobile-using audience? It’s time to make sure they are. More…
5 modern resources that boost cold call results
May 31, 2011 by Bob Hill
Prospecting via the phone isn’t as cut-and-dry as it used to be – but these five modern resources hold the key to turning cold calls into hot prospects. More…
Writing better email in today’s fast-paced business world
May 16, 2011 by Charlie Walker
Once upon a time, there were phone calls, memos and face-to-face contact, and it was easier to keep track of what information you were getting from whom. Fast forward to today’s business climate … More…
Ditched shopping carts: 3-step plan to get ‘em back
May 9, 2011 by Charlie Walker
Customers who ditch their shopping carts or bail on your website before making a purchase do so for a number of reasons. More…
The 1 survey question that could generate hundreds of referrals
May 3, 2011 by Bob Hill
Adding this question to customer surveys could open the door to droves of high-probability prospects. More…
Size does matter – in your email subject lines
April 28, 2011 by Charlie Walker
Been told short, punchy subject lines are the best way to make people open your email? Some would beg to differ. More…
Add video to e-mail: Low cost + low tech = high payoff
March 16, 2011 by Charlie Walker
Don’t they say a video is worth a thousand e-mails – or something like that? If you shied away from the complexity of including video in your marketing message in the past, it’s become a lot easier to use. More…
Why direct mail is still a very effective channel
March 9, 2011 by Bob Hill
Think direct mail has gone the way of the dinosaur? Think again. More…
The $18 billion problem most businesses seem to ignore
March 3, 2011 by Charlie Walker
Each year, businesses lose upwards of $18 billion when site visitors ditch their shopping carts before finalizing purchases. More…
4 of today’s best ways to boost cold call results
March 1, 2011 by Ken Dooley
There’s no doubt, cold calling isn’t easy. But there are some secrets to success – such as having the mental toughness to accept rejection and using a combination of these four tactics. More…
Make it easier for people to unsubscribe: Here’s why
February 10, 2011 by Charlie Walker
Parting ways with customers on your e-mail lists doesn’t have to mean saying goodbye. More…
