» category » Email Strategies

4 better ways to say ‘DO NOT REPLY’ in email

January 9, 2013 by Christian Schappel

“Do Not Reply” … that’s kind of a harsh way to tell people you don’t monitor an email address from which email is sent. More…

XWhat? Ban email? This CEO did it

December 11, 2012 by Jim Giuliano

One CEO did the unthinkable: He forced his workers to communicate for one week the old-fashioned way – face-to-face. Did it work? Or flop?


2 types of email you should definitely be using

November 7, 2012 by Christian Schappel

They’re written about all the time — the benefits of personalizing your email and sending thank-you emails to customers. But how much of an impact do both really have? More…

The art of email: Building a smart, timely campaign to hook more customers

April 18, 2012 by Charlie Walker

Remember when all you did was put a stamp on an envelope and mail it? Try sharing that memory with an eye-rolling, young hotshot who claims to know everything about email – and likes to remind you of that. But smarty pants doesn’t know you have a few tricks up your sleeve. More…

Getting more out of your email: 5 keys

February 13, 2012 by Charlie Walker

Maybe it’s a bit early for spring house cleaning. But it’s a great time to think about cleaning up your email list – to be sure it’s a lean, mean fighting machine capable of reaching the highest number of potential customers. More…

The greatest challenge facing e-marketers today is …

January 31, 2012 by Bob Hill

A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem.  More…

For customers using mobile devices, appearances ARE important

January 26, 2012 by Charlie Walker

Are you driving mobile customers away from your website and cutting into your bottom line? More…

What email marketers really need to test

January 6, 2012 by Charlie Walker

There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…

Thank You notes: When to use these great marketing tools

December 15, 2011 by Charlie Walker

Some people will tell you that thank you notes are an antiquated custom from the non-digital age. Savvy email marketers know better. More…

Keep Ho, ho, ho from becoming No, no no

November 11, 2011 by Charlie Walker

What’s on many email marketers’ Christmas wish lists this year? More…

3 ways to achieve break-out email results

November 8, 2011 by Bob Hill

A recent study and a well-known columnist reveal why prospects click through on an email and how to maximize your return on email marketing campaigns.  More…

Want to write email that sells? Here’s how

October 18, 2011 by Bob Hill

Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb.  More…

But when will they open your email?

October 7, 2011 by Charlie Walker

Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. More…

Why it’s time to work on your Christmas (email) list

August 22, 2011 by Charlie Walker

Ho ho ho – it’s no joke. Now’s the time to start prepping for your Christmas email marketing campaign. More…

Mobile email marketing: 4 ways to know if you’ll hit the mark

July 13, 2011 by Charlie Walker

Are your emails designed to appeal to the mobile-using audience? It’s time to make sure they are. More…

5 modern resources that boost cold call results

May 31, 2011 by Bob Hill


Prospecting via the phone isn’t as cut-and-dry as it used to be – but these five modern resources hold the key to turning cold calls into hot prospects. More…

Writing better email in today’s fast-paced business world

May 16, 2011 by Charlie Walker

Once upon a time, there were phone calls, memos and face-to-face contact, and it was easier to keep track of what information you were getting from whom. Fast forward to today’s business climate … More…

Ditched shopping carts: 3-step plan to get ’em back

May 9, 2011 by Charlie Walker

Customers who ditch their shopping carts or bail on your website before making a purchase do so for a number of reasons. More…

The 1 survey question that could generate hundreds of referrals

May 3, 2011 by Bob Hill

Adding this question to customer surveys could open the door to droves of high-probability prospects.  More…

Size does matter – in your email subject lines

April 28, 2011 by Charlie Walker

Been told short, punchy subject lines are the best way to make people open your email? Some would beg to differ. More…


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2017-09-25 16:40

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