Call it a recipe for success: Mega-giant Kraft Foods found a way to triple the number of people downloading its iFood Assistant app since December. How did they do it?
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Three strategic areas that will play a key role in determining whether your sales will thrive or only survive in this changing economy.
Been piling up a lot of Millennial visitors to your company’s Facebook page? Don’t count them as prospects/customers until they come back — since many never return.
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Online marketing is a cost-effective method of reaching out to prospective customers. The tools and resources needed for online marketing are relatively cheap and even free, in comparison to traditional marketing. Now, nearly any business is able to use online marketing without stretching out their marketing budgets. Online marketing is a broad field, comprised of a number of different types including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, and Content Marketing. Learn more about each of these approaches, and get no-obligation prices quotes from qualified vendors.
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Today’s customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
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Do you excel in this key area? If not, it could be costing your company, big time.
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These five con men went down in history for the infamous way they fleeced the general public:
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Here’s a checklist of nine behaviors that contribute to losing prospects instead of converting them into customers:
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If your customers and potential customers can’t explain why your products or services are different from the competition, they’ll naturally fall prey to price-cutters.
Companies try all manner of tactics to attract more online buyers, but new research reveals which is the most valuable in terms of attracting high-probability leads.
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Facebook admits wanting more information about you — but now it’s offering to take organ donations.
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Here are four ideas that’ll help your salespeople generate new business:
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Customer relationship management, or CRM, tackles the way in which a company interacts with its customers, leads, and clients, and is a vitally important component for most businesses. When properly implemented, CRM software can provide a company with a variety of benefits including: increased performance and efficiency, better customer service and retention, and higher profits. But there are many CRM software products available, each with its own unique features and qualities – how do you know which one to choose? Let us match you to qualified vendors who will provide you with free, no obligation quotes so you can compare prices and services and make the best decision for your company.
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The next time one of your salespeople tells you he or she doesn’t know why a prospect won’t buy, share this info with him or her. It might be a good idea to reproduce this list and pass it out at your next sales meeting.
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Spirit Airlines, by virtue of sticking with company policy, found itself in a quagmire when it wouldn’t let a Vietnam vet cash in his $197 ticket for a refund — after his doctor told him his cancer had become terminal and he couldn’t fly.
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Here are three statistics every manager should take heed of:
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If your salespeople are not making successful cold calls, one or more of the following obstacles may be standing in their way.
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Thoroughly researching a potential customer can make the difference between closing the deal or walking away empty-handed. It’s one of the most effective ways to show customers you understand their needs and value their business. But what happens when you’re researching on Wikipedia?
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Renee Dye, an associate editor for McKinsey Quarterly, suggests managers can impact sales performance by paying more attention to these BASICS:
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In this white paper, you’ll learn the difference between email marketing and marketing automation, how each support complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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