A cute — but slightly creepy — TV ad from Kimberly-Clark

The latest advertising campaign from Kimberly-Clark starts out as cute but veers dangerously close to being creepy. It’s a celebration of a toilet-trained child’s “first flush.”

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5 words that reflect (and even encourage) failure

There are words you hear in the workplace and from customers that might sound good — until they’re put into context. Then they take an ugly turn.

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The No. 1 customer requirement today

What’s the best way to take care of your customers? Consider the results of a recent survey, which asked customers, “What do you want from a salesperson?” and “What would be the number one attribute of your favorite salesperson?”

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X4 secrets to LinkedIn post perfection

New research has revealed what makes the ideal LinkedIn post.

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5 questions every employee should be able to answer

Leaders can’t always be there to provide the best response. 

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3 simple, no-cost ways to boost motivation & morale

A happy salesforce is a productive salesforce, which is why these three simple tips are a perfect way to energize reps in a down economy: 

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4 better ways to say ‘DO NOT REPLY’ in email

“Do Not Reply” … that’s kind of a harsh way to tell people you don’t monitor an email address from which email is sent.

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CRM Assessment Benchmark

How well are you utilizing customer relationship management processes and technology to run a more efficient organization? That’s what the team at GoldMine wanted to find out. So we designed an online self-assessment comprised of fifteen questions across five key technology areas for CRM:
1. Centralized Database
2. Marketing Automation
3. Salesforce Automation
4. Customer Service
5. Reporting & Management

Click here to learn more!  

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3 signs of the Twitter apocalypse

The world didn’t end in 2012, but signs of a Twitter apocalypse were all around.

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The most crucial sales metric of the year is …

A new survey of CEOs nationwide reveals the surprising metric they feel has had the most impact on business over the past year.  

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11 ways to improve listening skills

Poor, ineffective listening can cause communication breakdowns, damage relationships and lower trust between you and your prospects and customers. How do you make customers feel like they’ve been heard?

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3 areas to focus on when your sales team is struggling

Slumps happen. But when the entire team dips, the first priority is identifying the root cause and getting everyone back on track. 

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6 tips to becoming a better manager of your time

Once time goes by, you can’t get it back. Communicate to other managers and salespeople the value of spending time wisely. By instilling a culture in your company that values time, you ensure that your people will manage it effectively.

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Sickening thought: Many social media posts originate from the toilet

Have you ever flushed while you’re Facebooking? Twittered on the toilet? You’re not alone.

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10 Tips for Creating an Effective B2B Landing Page

Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action. Download this 10 Tips for Creating an Effective B2B Landing Page White Paper and learn how to:
* Tailor the design, images and text for conversion
* Create an emphasized call-to-action
* Optimize the headline and sub-headline
* Enable social sharing and highlight social validation
* And much more

Click here to read the free whitepaper!  

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Top 10 Sales & Marketing stories of 2012

It’s time to cap off the year with a greatest hits list of Sales & Marketing Update stories. Here are the most popular stories of 2012, as chosen by you, our readers:

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5 dangerous myths about Facebook, social media

Using social media to raise your company’s visibility is naturally a point of emphasis — or even confusion — for the people running the business.

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The crucial management flaw that could be costing you BIG time

New research reveals a common misstep that could be costing your sales organizations tens of thousands of dollars a year. 

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Web-based CRM Software

Web-based customer relationship management (CRM) software is becoming a popular option for many organizations because the upfront investment can be lower than traditional on-premise software installations. Additionally, these systems can be accessed over the web from virtually any browser, so they are easy to use from any location with broadband Internet. But with so many new vendors and products entering the market at a steady pace, it can be a daunting task to find the solution that best fits your needs. That is why we created this buyer’s guide to assist you in your understanding of the market and the products available.

Click here to learn more!  

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XAn uber-classy way to react to a tragedy

The Sandy Hook Elementary School massacre in Newtown, CT, was a horrific event many businesses didn’t want to ignore.

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