4 ways to maintain your edge as markets shift

Times are changing. Prospects now have instant access to competitive pricing and low-ball offers, which means you need to approach every prospect prepared to defend your offer.

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The No. 1 secret to winning buyers in this economy

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More than 70% of prospects say they’d be willing to pay as much as 10% more for a product or service if a company …

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Keys to winning more buyers in an online marketplace

In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers: 

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The 5 toughest types of prospects — and how to close them all

Selling to these types of prospects isn’t easy. But it can be done by using these five tactics:

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2 reasons prospects may no longer find your offer valuable

If your selling processes haven’t changed and your closing rates have dropped anyway, a well-known sales expert has two theories as to what’s hurting your business.

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Overcoming 4 common presentation pitfalls

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When the sale is on the line, there are four common pitfalls almost every sales pro has fallen victim to at one time or another. 

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Have your salespeople earned the right to sell to the top?

“Sell higher, sell more!” is the message sales managers deliver to salespeople today. The logic is clear — get into senior execs’ offices and the opportunity increases to make larger sales and develop strategic alliances.

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Ways to maintain an edge that boosts sales & loyalty

Here are four steps sales pros can take to maintain strong relationships with their existing buyers and avoid losing them to aggressive competitors:

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Seal the deal: 4-phase approach gets it done

Research has shown customers tend to go through four distinct phases when making a purchasing decision. And only three occur before the purchase.

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5 presentation skills that compel prospects to buy NOW!

The difference between a good presentation and a great one is whether it creates the type of urgency that compels a prospect to buy now. 

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Cold calling: 6 keys to keeping prospects on the line

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Successful sales calls share the following characteristics:

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Helping your salespeople learn from ‘lost’ sales

Prospects who told your salespeople “no” yesterday could be ready to buy today.  Remind your salespeople that every “no” is valuable when approached the right way.

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4 keys when having ‘the talk’ with reps about the economy

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The economy — and what it’s doing to the company, future pay and their own job security — is something your sales and marketing reps think about constantly. And they’re counting on you for the answers.

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7 changes in the marketplace influencing closing rates

Closing today is a lot different than it was even a few years ago. Here are seven significant changes in the marketplace that have had a dramatic influence on closing rates:

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Will your questions pass this effectiveness audit?

Some questions uncover hidden objections and place your people in a better position to close. Other questions do nothing to help, and the information they uncover may muddy, delay or even kill the sale.

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7 cash-flow killing mistakes to avoid in a recession

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For sales and marketing pros to get up and run while the economy is on its hands and knees means avoiding these seven mistakes.

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The top 10 traits prospects value most

More than 1,000 decision makers were asked to describe what it means to be a great salesperson in one word or phrase. Here are the top 10 responses: 

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Make your next sales call a success in 3 steps

Here are three steps that can be done before, during and at the end of each call that will help you increase your closing ratio, courtesy of sales trainer and author Bill Farber.

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4 keys to creating a website prospects want to buy from

Selling via the web is like speed dating – if you don’t make an instant connection, prospects will more than likely move on to someone else. 

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Understand these 4 prospects and watch sales grow

Communicating effectively with different types of prospects is a continuing challenge. But understanding these four basic personality types will help boost results.

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2010-09-02 16:02

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