This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
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294 Billion Emails were sent daily in 2010 according to Radicati Group. With volume like that, it’s no surprise that the question for marketers has evolved from “should we use email?” to “how should we use email?” Unfortunately, the answer for many has become untargeted, non-personalized batching and blasting. In fact, it’s estimated that 90% of today’s email is considered spam. Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email – audience targeting, automating marketing tactics, enabling sales and measuring results.
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The team at Radian6 compiled our most-shared posts from 2011 into this eBook. Use these 30 ideas to go beyond a grab-bag of tactics to become a truly social business, and identify which tactics are working using smart analytics.
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Over the past several years, the buying cycle for B2B products and services has moved online. Easy access to product information, online content and social media have transformed how companies and individuals research and evaluate prospective solution providers. Buyers are more educated and have greater leverage in the negotiation process, and salespeople get involved the buying process much later than ever before. To succeed in this new environment, businesses are adapting their marketing and sales processes to the Digital Body Language of their prospects. Learn how using clickstream data to zero in on buyer’s pains, interests and motivations is allowing marketers to trigger automated processes like lead scoring and nurturing to drive better leads and intelligence for sales.
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This model captures leading market characteristics and stages of innovation for the next three to five years in order to aid executives, managers and practitioners in planning SPM initiatives that best match corporate needs and capacities for implementing new technologies.
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Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel strategies that can support process efficiency and effectiveness activities and transform your marketing activities.
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CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However, only 16% of CMOs think that it’s necessary to become proficient at social media themselves to be successful leaders. Forrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
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It’s a marketer’s dream that their company can establish such customer loyalty that the consumer won’t ever leave them for their competitors. But in today’s highly competitive landscape, it’s increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you’re one step closer to retaining the customer at minimal expense. Learn specific key ways to keep your customers loyal with this on-demand webinar.
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Forecasts matter. CEOs and boards are impressed by accurate, forward-looking forecasts. A trusted marketing forecast is the single most important step to make marketing a revenue driver, not a cost center.
Today’s most accountable CMOs are stepping up to deliver a forecast that uses analytical rigor and a deep understanding of how prospects move through the revenue cycle.
With the explosion of digital marketing vendors, the number of tags on pages has grown exponentially in the last few years. It is now common for organizations to use dozens of digital marketing tags on their site. This creates a challenge for IT teams that need to continuously deploy page tags while maintaining site performance thresholds. Tag management solves this problem. By deploying a number of methodologies, tag management improves site performance while allowing organizations to deploy digital marketing tags in an agile way. This white paper provides a description of such methodologies and their benefits.
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Whether you are just getting started with SEO, or have been at it for years, this guide offers useful tips to get found online by more prospective customers. This free 27-page SEO guide covers all the elements of a successful SEO improvement strategy, and features contributions from top experts in the SEO industry.
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What makes a great tech white paper? What’s the difference between a white paper that “goes viral” and one that languishes behind a lead gen form? In this white paper, Elliot Kass, UBM TechWeb’s Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones. He offers insider advice about how to position and convey your content credibly and objectively, as well as specific tips to make your content stand out and get noticed.
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This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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While many may dismiss Twitter as a passing fad or a communication channel used primarily by adolescents (akin to the early stages of SMS or text messages), Twitter is in fact a broad, proven communication medium that has been embraced by a range of users. While teenagers and celebrities have flocked to Twitter, so have renowned corporations from JetBlue and Starbucks to Intel and Boeing. Businesses have already begun to devote the time and resources to supporting their social media efforts, including Twitter, and for good reason as highlighted in this white paper.
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There are over 100 sales force automation (SFA) software systems on the market. And these systems come in all flavors: solutions for small businesses, solutions for large enterprises, solutions for companies that sell through channel partners, and solutions for specific industries, to name a few. Software Advice has written a buyer’s guide to provide a lay of the land for sales force automation software buyers who are trying to make sense of this complex market.
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Explore how Microsoft Dynamics® CRM business software arms your customer service professionals with a customer service and support solution that combines the power of productivity with ease of use.
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Register to view an on demand video presentation and learn how to leverage powerful business intelligence and performance management software with valuable tips and access to more in depth information. In this video you’ll learn how to stop losing money from ineffective information management systems and align your business activities with your corporate strategy.
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Creating remarkable content is a critical component of inbound marketing, and also one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Whether you’ve only just decided to launch a blog for your business or you’ve been blogging for a while, 13 Business Blogging Mistakes & Their Easy Fixes will help prevent you from making the most common business blogging mistakes and teach you how to fix them.
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This eBook explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content. It covers:how to develop a successful content strategy; exploring the different types of content such as blogs, video and infographics; how to share content with your community; and building relationships with customers and prospects through content.
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Social media has evolved from a platform designed for personal interaction to a powerful marketing tool. Your customers and audiences are no longer getting their information only from traditional sources. They are talking about your brand whether you choose to listen or not. Our latest white paper, Evolving Uses of Social Media, looks at how social media can benefit your organization and how you can make it work for you.
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