CRM Assessment Benchmark

How well are you utilizing customer relationship management processes and technology to run a more efficient organization? That’s what the team at GoldMine wanted to find out. So we designed an online self-assessment comprised of fifteen questions across five key technology areas for CRM:
1. Centralized Database
2. Marketing Automation
3. Salesforce Automation
4. Customer Service
5. Reporting & Management

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10 Tips for Creating an Effective B2B Landing Page

Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action. Download this 10 Tips for Creating an Effective B2B Landing Page White Paper and learn how to:
* Tailor the design, images and text for conversion
* Create an emphasized call-to-action
* Optimize the headline and sub-headline
* Enable social sharing and highlight social validation
* And much more

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Web-based CRM Software

Web-based customer relationship management (CRM) software is becoming a popular option for many organizations because the upfront investment can be lower than traditional on-premise software installations. Additionally, these systems can be accessed over the web from virtually any browser, so they are easy to use from any location with broadband Internet. But with so many new vendors and products entering the market at a steady pace, it can be a daunting task to find the solution that best fits your needs. That is why we created this buyer’s guide to assist you in your understanding of the market and the products available.

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55 Brands Rocking Social Media with Visual Content

The times they are a-changin’. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media. No doubt, social media is changing–it’s rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top four visually-driven social networks. Use this for inspiration to launch your visual content strategy.

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Meatball Sundae Marketing Research Kit

The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae – Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin’s book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

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The Forrester Wave: Customer Analytics Solutions, Q4 2012

Customer analytics users want vendors to cater their solutions to four core activities in the analytics process — data management, analytics production, analytics consumption, and analytics activation — and at the same time deliver customer-focused applications. Forrester sees four primary approaches to the customer analytics market, with vendors seeking differentiation in one or many of these approaches. These include analytical prowess, execution, automation, and usability. In this white paper, Forrester discusses the 70 criteria evaluation of customer analytics vendors and discuss 6 of the most significant software providers, one including IBM, and scored them. Read on to learn how each vendor fulfills each key point.

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21st Century Sales Warrior’s Guide to Social Selling

A new generation of Sales Warrior needs a new generation of tools. Watch, listen, read, and learn from the experts of Social Selling.

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8 Tips for Social Business

HootSuite’s latest White Paper, will illuminate the correct process by which organizations can implement a successful and scalable social media strategy.

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How to Drive More Traffic Without Increasing Budget

Counterfeiters are adept at mimicking top brands’ digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers. Learn how an anti-counterfeiting strategy can increase traffic and improve marketing metrics.

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Connect with your customers: The Art of Building Enduring Customer Bonds

In the past, marketing was thought of only as the force behind the creation of the brand – offering a brand experience – delivering on the brand promise. And while effective branding will always be a key driver of success for the CMO, the role of the marketer today has evolved into so much more than that. As media and channels continue to proliferate with the upsurge in digital touchpoints, we have access to massive volumes of endless customer data – from more sources and in more forms than ever before. Using this deeper intelligence, we can build better-informed customer insights – driving decisions that lead to the accurate customization and meaningful personalization of our customer interactions. These capabilities have elevated marketing from a pure brand-building function to a true driver of customer centricity and business strategy.

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Intelligence-Driven Loyalty For Customer Intelligence Professionals

This report outlines the vision of Forrester’s solution for customer intelligence executives working on driving customer loyalty. Many loyalty programs fail because they focus too heavily on discounts or they lack differentiation. Read this report to understand why arming yourself with deeper customer intelligence will help you create targeted offers and interactions that go beyond the transactional level, why infusing your loyalty programs with customer intelligence will create a wealth of additional customer data, and why it is important to understand the mutual beneficial relationship between customer intelligence and customer loyalty.

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From Social Media Hype to Social Media Marketing

IBM believes today’s new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social media’s strengths, marketers must feed what they learn–the new social media data they acquire–into the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights into more relevant marketing tactics in both traditional and digital channels. Getting there takes three steps.

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The Essentials of CRM in 2012 Free Kit

The Essentials of CRM in 2012, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.

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Tip Sheet: 8 Ways to Build Your Brand with Social Media

Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal–sometimes passionate–about the brands, products and services they use, and what they like and dislike. Here are 8 tips that Sysomos recommends to help build your brand with social media.

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7 Must-Haves for Sales Effectiveness Today

Every sales team wants to win more deals. So what’s the best way to maximize sales effectiveness and accelerate pipeline growth–all while keeping costs down? Read the 7 Must-Haves for Sales Effectiveness Today to find out. Based on the collective feedback from customers and industry experts, this guide helps you understand how new cloud-based selling technologies and strategies.

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A Guide to Holiday Email Marketing

Email marketing is key to ensuring your business has the best holiday ever. Guarantee that your email has everything your customers need and looks good at the same time. Whether you are new to email marketing or already manage sophisticated email and newsletter campaigns for customers and prospects, they’ve prepared helpful checklist, ideas and design templates to enhance your email messages, offers and campaigns throughout the holiday season.

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Drive Online Engagement While Increasing Web Conversions

The website is the hub for all customer and prospect activity in the business-to-business (B2B) marketplace. Still, most B2B companies earn the majority of their revenue from a very small percentage of their web traffic-most often because only a portion of their traffic is in their “sweet spot.” By optimizing your website for those sweet spot prospects, you can accelerate revenue and entice more of those premium visitors to convert.

Takeaways from this whitepaper include:
– How to drive sales with a focus on marketing to your “sweet spot”
– Extending account-based marketing and account segmentation beyond email and into your website and content strategy
– Making it all work by combining your existing content assets, website, CRM, MAS or Live Chat
– Actionable ways to think big, start small, and move fast to incrementally improve web conversions of your highest value prospects.

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Social Media Wrap Up Report: October 2012

Top marketing experts divulge their lessons learned and secrets on social media with everything you ever wanted to learn, from the basics to the most advanced techniques. Easily consumable in short articles, discover if your company should use social media and determine how to hire a social media agency (or if you should keep the position in-house). Dive into the latest trends, learn specific methods to gain maximum exposure from your efforts and define how to measure results. Download the October issue of the Social Media Wrap Up now and receive it in your inbox in less than a minute!

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Sweet Spot Marketing: Marketing to Who Matters

Today, digital technology is enabling B2B marketers tomonitor, measure and map the paths their web visitors take on the road to conversion, but it is harder to identify which visitors are the truly valuable ones … the “Sweet Spot” companies that are the ones most likely to actually become revenue. In marketing, that technology increasingly takes the form of web analytics platforms, which today provide marketers with great mountains of data concerning the number of individuals visiting the corporate website and their activities while they are there. Learn about Sweet spot marketing in action from companies such as Web Analytics Demystified, eNautics, Demandbase, Cisco WebEx, and Avery Dennison that are succeeding with this approach.

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47 Handy Facebook Stats and Charts

Do you know the best time to engage with your customers on Facebook? Learn this and more in this free eBook. They have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.

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