The job market’s been tough for a while, no matter which side of the table you’re seated on. Job candidates are eager to show you what an asset they’ll be. If you’re hiring, you want to be able to sort out the contenders from the pretenders.
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A well-known expert breaks down the most common sales management mistakes he’s seen, based on three decades of working with companies of all sizes and shapes.
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Here are five closing myths that can lead to lost sales and extended selling slumps:
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New salespeople do a good job of presenting products and services, but they are often weak in one particular area.
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At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic.
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A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem.
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You set up a Facebook, Twitter, LinkedIn or Google+ page and keep it fresh in the hopes it’ll keep existing customers engaged with your company as well as attract new customers. Piece of cake, right? Not really.
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The economy is starting to look up, but in the meantime, managers who hope to maintain high closing rates would be well-served to employ these three strategies as part of their sales blueprint:
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Are you driving mobile customers away from your website and cutting into your bottom line?
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The Super Bowl is (almost) here, and companies are licking their chops over the opportunity to spend an average of $3.5 million for a 30-second spot plugging a product or service.
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Selling is an effort of trying to beat the odds of rejection.
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Studies show customer referrals are among the most reliable and least utilized ways to generate new business.
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There is no greater motivational tool than money, but sales organizations that only offer commissions to salespeople may be digging themselves into a major hole. Here are four reasons why:
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Some salespeople who have no problem delivering proposals face-to-face with prospects develop writer’s block when they are asked to put them in writing. Written proposals can make or break a deal, so they should be written with care. Here’s a suggested outline for a proposal:
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Has your business been reluctant to offer social log-in for shoppers? If so, you’re missing out – and likely losing – a generous slice of your potential customers’ wallets.
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Some salespeople quit just before they’re about to achieve the success they have been working toward. They get tired of waiting, trying or dreaming. Then they give up, usually for one of the following seven reasons:
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No company likes to get bad reviews on its site, especially if it’s trying to impress new customers. But businesses can do even more damage to their images if they insist on striking negative comments.
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While many companies have Customer Service departments, the person most responsible for customer loyalty is the salesperson.
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There’s money in them thar pockets – and in laptops, tablets, handhelds, and other spots where digital products are welcome.
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In order to remain competitive in 2012, sales pros and marketers need to provide quality content for customers and would-be customers.
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