Sickening thought: Many social media posts originate from the toilet

Have you ever flushed while you’re Facebooking? Twittered on the toilet? You’re not alone.

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How the best in the biz turn major obstacles into sales

Study after study reveals that in order for a sales organization to thrive, managers need to focus on embracing change.  

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Marketers’ No. 1 career and business goals for 2013

The CMO Council recently released its annual State of Marketing survey. Some notable findings:

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And the biggest challenge facing small businesses is …

A recent study reveals 25% of small business owners agree the hardships they’re facing all boil down to one specific issue. 

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Facebook’s new marketing tool: Does it do more harm than good?

Each time Facebook releases a new tool for marketers, it feels like Christmas in the Cratchit house — but that’s not always the case for potential customers (and certainly not this year).

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A trust symbol worth more than money

How important is it to establish trust online? Apparently it’s more important than offering the lowest price, revealed a recent test.

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8 scary sales stats you need to know now

What should salespeople be frightened of — beyond warehouse shortages, shipping mistakes and other factors they have no control over?

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6 words grabbing the most clicks on Facebook

Looking to drum up clicks — and sales — on your company’s Facebook page? Then you’ll want to take a look at the results of a recent report.

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Why customers are changing: 3 critical reasons

Selling in every industry and every size business is changing so radically that every month makes a difference. What’s happening is so revolutionary that it requires totally different selling practices.

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Inc.’s ‘Top 500’ list reveals big marketing investments

Each year, the 500 fastest-growing web-based companies are profiled by Inc. magazine. This year, 57 marketing companies made it on the list. As a result, we’re able to see the types of marketing initiatives businesses are investing in most.

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4 world-class ways to ensure buyers say, ‘Yes!’

More than 85% of prospects feel doing business has become more complex over the past three years, according to a recent Economist poll. The majority of those prospects describe the average buying process as “chaotic,” making it more difficult for them to commit to average deals.  

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3 ways to outsell the competition in any economy

Here are three specific ways the selling process has evolved, as well as innovative strategies you can use to trump competitors, motivate reps and achieve breakthrough results:

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5 myths about today’s customers

A growing amount of research has found satisfaction is a poor predictor of the most important of all customer service goals: Will customers who buy once keep coming back for more? The research pinpoints five myths about customers.

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When ‘free’ spells more business for online sales

The business of e-commerce has become extremely competitive since Amazon first dipped its toe in the water in 1995.

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3 things Facebook didn’t want to hear from its users — but did

There isn’t a rock big enough to hide under if you’re trying to avoid the headlines and news coverage of Facebook and its billion-dollar IPO, which exceeds the annual budget of many small nations. But there are three separate pieces of Facebook-related news floating under the surface.

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Millennial customers: Easy to find — but why so hard to keep?

Been piling up a lot of Millennial visitors to your company’s Facebook page? Don’t count them as prospects/customers until they come back — since many never return.

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Content is king when it comes to attracting prospects

Companies try all manner of tactics to attract more online buyers, but new research reveals which is the most valuable in terms of attracting high-probability leads.  

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Wikipedia could be costing you customers: Here’s why

Thoroughly researching a potential customer can make the difference between closing the deal or walking away empty-handed. It’s one of the most effective ways to show customers you understand their needs and value their business. But what happens when you’re researching on Wikipedia?

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Formula for calculating ROI on social media? It’s still MIA

Want to find out more on the ROI of social media efforts before you cut into the company’s budget? Sure. But join the crowd – many have discovered there are no easy answers.

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Shooting down 5 common myths about customer satisfaction

A growing number of studies have found these measures of “satisfaction” to be poor predictors of the most important of all customer service goals: Will customers who buy once keep coming back for more?

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