At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…

A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem.  More…

Customers’ interest in products or services extends only as far as those products or services can help fulfill these goals. More…

Are you driving mobile customers away from your website and cutting into your bottom line? More…

Sales managers, consultants and trainers were asked to list the worst mistakes new salespeople make. Here are the top 15 responses: More…

Has your business been reluctant to offer social log-in for shoppers? If so, you’re missing out – and likely losing – a generous slice of your potential customers’ wallets. More…

No company likes to get bad reviews on its site, especially if it’s trying to impress new customers. But businesses can do even more damage to their images if they insist on striking negative comments. More…

There’s money in them thar pockets – and in laptops, tablets, handhelds, and other spots where digital products are welcome. More…

It’s a marketing edge many businesses might be overlooking: Showcasing the do-gooder aspects of your company. More…

New research reveals common policies that could be hurting your ability to attract and retain the very best.  More…

More than two-thirds of new customer defections are caused by indifferent or unhelpful responses from salespeople when complaints develop, according to a Forum Corporation study. More…

A lot of top companies are still making unforgivable sales and marketing mistakes. Here are the most prominent examples, as well as five keys to avoiding the same mistakes: More…

Does it annoy you when those dancing pop-up ads merrily skip across your screen when you go to a website? What about those uninvited, animated come-hither characters? More…

Say cheese: Your pictures on Facebook could reveal how content you will be later in life. More…

A recent study and a well-known columnist reveal why prospects click through on an email and how to maximize your return on email marketing campaigns.  More…

A new study reveals more than half of sales managers are falling short of their goals in 2011. Here’s how to correct mistakes and come back strong in 2012. More…

A new survey confirms what many marketers have suspected: Location-based coupons on mobile devices are growing in popularity. More…

Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb.  More…

Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. More…

Brick-and-mortar stores of the United States, beware: Online versions of you are taking a growing bite out of your business. More…