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Biggest threat to Facebook revealed by its ex-president


February 1, 2012 by Bob Hill

At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…

The greatest challenge facing e-marketers today is …


January 31, 2012 by Bob Hill

A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem.  More…

Today’s Top 7 Customer Wants


January 31, 2012 by Ken Dooley

Customers’ interest in products or services extends only as far as those products or services can help fulfill these goals. More…

For customers using mobile devices, appearances ARE important


January 26, 2012 by Charlie Walker

Are you driving mobile customers away from your website and cutting into your bottom line? More…

The 15 Worst Mistakes New Salespeople Make


January 24, 2012 by Ken Dooley

Sales managers, consultants and trainers were asked to list the worst mistakes new salespeople make. Here are the top 15 responses: More…

Is on-site registration killing your business?


January 18, 2012 by Charlie Walker

Has your business been reluctant to offer social log-in for shoppers? If so, you’re missing out – and likely losing – a generous slice of your potential customers’ wallets. More…

Unlikely selling tool: Negative customer comments


January 16, 2012 by Charlie Walker

No company likes to get bad reviews on its site, especially if it’s trying to impress new customers. But businesses can do even more damage to their images if they insist on striking negative comments. More…

Retailers targeting post-holiday dollars


January 12, 2012 by Charlie Walker

There’s money in them thar pockets – and in laptops, tablets, handhelds, and other spots where digital products are welcome. More…

Showcasing charity interests attracts customers


January 5, 2012 by Charlie Walker

It’s a marketing edge many businesses might be overlooking: Showcasing the do-gooder aspects of your company. More…

3 policies that’ll keep great salespeople from joining your company


January 3, 2012 by Bob Hill

New research reveals common policies that could be hurting your ability to attract and retain the very best.  More…

4 leading reasons new customers defect


December 13, 2011 by Ken Dooley

More than two-thirds of new customer defections are caused by indifferent or unhelpful responses from salespeople when complaints develop, according to a Forum Corporation study. More…

2 Biggest Screw-ups in Sales Today


December 6, 2011 by Bob Hill

A lot of top companies are still making unforgivable sales and marketing mistakes. Here are the most prominent examples, as well as five keys to avoiding the same mistakes: More…

What makes online ads appealing? The $31 billion question


November 23, 2011 by Charlie Walker

Does it annoy you when those dancing pop-up ads merrily skip across your screen when you go to a website? What about those uninvited, animated come-hither characters? More…

Is satisfaction guaranteed for someone with a big smile


November 16, 2011 by Charlie Walker

Say cheese: Your pictures on Facebook could reveal how content you will be later in life. More…

3 ways to achieve break-out email results


November 8, 2011 by Bob Hill

A recent study and a well-known columnist reveal why prospects click through on an email and how to maximize your return on email marketing campaigns.  More…

2 sales-specific keys to success in 2012


November 1, 2011 by Bob Hill

A new study reveals more than half of sales managers are falling short of their goals in 2011. Here’s how to correct mistakes and come back strong in 2012. More…

More customers want location-based coupons – and you won’t believe where they access them


October 20, 2011 by Charlie Walker

A new survey confirms what many marketers have suspected: Location-based coupons on mobile devices are growing in popularity. More…

Want to write email that sells? Here’s how


October 18, 2011 by Bob Hill

Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb.  More…

But when will they open your email?


October 7, 2011 by Charlie Walker

Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. More…

More brick-and-mortar stores stake out online territory


September 21, 2011 by Charlie Walker

Brick-and-mortar stores of the United States, beware: Online versions of you are taking a growing bite out of your business. More…


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2012-02-06 17:30

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