Why the best salespeople don’t sell products or services

Customers aren’t interested in buying products or services. Their interest in products or services extends only as far as those things can help fulfill these goals:

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The No. 1 secret to winning buyers in this economy

sales-sheet

More than 70% of prospects say they’d be willing to pay as much as 10% more for a product or service if a company …

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2 reasons prospects may no longer find your offer valuable

If your selling processes haven’t changed and your closing rates have dropped anyway, a well-known sales expert has two theories as to what’s hurting your business.

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Have your salespeople earned the right to sell to the top?

“Sell higher, sell more!” is the message sales managers deliver to salespeople today. The logic is clear — get into senior execs’ offices and the opportunity increases to make larger sales and develop strategic alliances.

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Study reveals who’s using Twitter and why

Here’s clear evidence that if you’re not using Twitter to boost your sales efforts yet, now’s the time to start.

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10 ‘e-words’ every marketer should know

The biggest challenge when it comes to writing online copy prospects respond to:

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The top 10 downfalls of today’s business leaders

The Harvard Business Review recently published its list of the 10 fatal flaws that derail business leaders. While some may seem obvious, the study revealed something else about ineffective leaders that may surprise you.

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Report reveals how managers motivate sales pros today

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Incentive Magazine recently published the results of its 2010 Sales IQ report, which reveals the latest trends in motivation and incentives. 

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Language that kills sales

Using technical terms in an effort to “speak” a prospect’s language is likely to delay or deter the buying decision, according to a recent study.

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3 words saying it all today: ‘Made in America’

Three studies conducted over the past two years reveal why “Made in the U.S.A.” is making a huge comeback.  

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The top 8 reasons customers leave

When one of your salespeople claims that a customer left for a lower price, you’re probably hearing an excuse.

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The top 10 traits prospects value most

More than 1,000 decision makers were asked to describe what it means to be a great salesperson in one word or phrase. Here are the top 10 responses: 

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Top sales pros reveal 9 secrets to taming tough economy

finance

The pressure is building. Prospects are more knowledgeable, demanding more concessions and more results. The good news: Even in these uncertain times many salespeople are delivering impressive results. Want to know how?

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2 industries dragging down sales rates

After two consecutive months of disappointing sales, it’s obvious which two industries are holding sales figures back. 

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The No. 1 way retail companies hope to boost sales

Retail’s new strategy is a major gamble, but it may hold a valuable key to increasing sales now and in the future. 

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Ignoring social media? You better read this

If you’re still of the opinion social networking is a waste of time and resources, 85% of sales managers think you’re ignoring a major source of revenue. 

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3 hidden metrics that unlock profits, sales

technology

These three metrics go beyond closing rates and click-throughs to uncover more opportunities to boost sales and revenue: 

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11 factors that separate the extraordinary from the ordinary

Research has identified 11 factors that differentiate high achievers from ordinary sales and marketing folks.

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Fortune 500 companies embracing Twitter, blogs

Four out of the top five companies in the Fortune 500 consistently post to their Twitter accounts, and that’s not nearly all, according to a new study.

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Find top sales talent: Blueprint for a thriving employee referral program

Want to find that next sales superstar? One out of every three new hires is the result of an employee referral.

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2010-09-02 16:02

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