Injecting new life into your blog: 3 steps

Blogging is great for business. But a company blog requires lots of fresh content — and that can be hard to come up with. Here are three ways to fill the void.

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Keys to winning more buyers in an online marketplace

In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers: 

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Study reveals who’s using Twitter and why

Here’s clear evidence that if you’re not using Twitter to boost your sales efforts yet, now’s the time to start.

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10 ‘e-words’ every marketer should know

The biggest challenge when it comes to writing online copy prospects respond to:

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What makes these 5 companies so sexy?

Let’s face it, people don’t so much buy a product anymore as they do a brand. It’s the idea behind most marketing campaigns. With that in mind, here are some of the sexiest brands in America, as well as what makes them so irresistible.  

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Major marketing player ditches e-mail for social media

Could this be the start of something big? 

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E-mail more prospects will click on: A 6-pt blueprint

E-marketing giant MailerMailer’s bi-annual E-Mail Marketing Metrics Report just revealed the six key factors that determine whether or not prospects open (and respond to) e-mail.

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3 social media trends impacting sales right now

These three emerging trends offer beneficial ways to capitalize on (and control) social media’s effectiveness: 

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Why customers unsubscribe from your e-mail

Here are the two main reasons recipients click “unsubscribe” when they see your e-mail — and what you can do to stop them.

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4 keys to creating a website prospects want to buy from

Selling via the web is like speed dating – if you don’t make an instant connection, prospects will more than likely move on to someone else. 

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Ignoring social media? You better read this

If you’re still of the opinion social networking is a waste of time and resources, 85% of sales managers think you’re ignoring a major source of revenue. 

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3 hidden metrics that unlock profits, sales

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These three metrics go beyond closing rates and click-throughs to uncover more opportunities to boost sales and revenue: 

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Fortune 500 companies embracing Twitter, blogs

Four out of the top five companies in the Fortune 500 consistently post to their Twitter accounts, and that’s not nearly all, according to a new study.

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Disney-inspired Facebook app could change the way you sell online

Disney’s found a surefire way to boost sales via Facebook … and now, your sales organization can do the same. 

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4 sales & marketing strategies to avoid in a shifting economy

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Desperate times may call for desperate measures, but don’t fall victim to these four common pitfalls.

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Facebook’s finally friendly for B2B marketers

If you’ve been shunning Facebook, like most B2B marketers, now’s a great time to reconsider — and here’s why:

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Sneak a peek at Twitter’s upcoming business tools

Three of Twitter’s new business features won’t be available until later this year, but we’ve got a quick preview of them:

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The proven link between corporate blogs and boosting sales

Corporate blogs don’t only engage existing buyers, they help attract (and close) new ones, a recent study found.

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The No. 1 problem facing Sales — and what you can do about it

Nearly 70% of B2B Sales pros say their biggest challenge today is …

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Still counting clicks? Then you’re missing the real marketing opportunity

Still counting clicks to measure if customers got your message? If so, you’re missing out on an even better metric — one that could push sales to the next level.

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2010-09-02 16:02

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