X4 secrets to LinkedIn post perfection

New research has revealed what makes the ideal LinkedIn post.

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3 signs of the Twitter apocalypse

The world didn’t end in 2012, but signs of a Twitter apocalypse were all around.

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Sickening thought: Many social media posts originate from the toilet

Have you ever flushed while you’re Facebooking? Twittered on the toilet? You’re not alone.

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5 dangerous myths about Facebook, social media

Using social media to raise your company’s visibility is naturally a point of emphasis — or even confusion — for the people running the business.

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Social media marketing: The optimal length of a tweet

Does the length of a tweet impact its performance? It may seem odd, given that tweets are already limited to a miniscule 140 characters.

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Oddball Facebook promo achieves unexpected popularity

You’re meeting someone for the first time. Maybe it’s a sales call, or even a blind date. As you shake hands over introductions, you can’t help but detect the smell of fresh pizza — but there are no pies in sight.

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Did sales rep solicit clients from her former employer?

This is a real legal case, only the names and commentary have been changed. See if you can guess who came out on top. 

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Backstory increases product’s value 2,706% – honest!

You’ve heard it before: Products sell better when there’s a good story attached to them. But did you know a well-written story can also increase their monetary value in the eyes of customers?

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Facebook’s new marketing tool: Does it do more harm than good?

Each time Facebook releases a new tool for marketers, it feels like Christmas in the Cratchit house — but that’s not always the case for potential customers (and certainly not this year).

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A trust symbol worth more than money

How important is it to establish trust online? Apparently it’s more important than offering the lowest price, revealed a recent test.

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3 horrible sales messages during Hurricane Sandy

When Hurricane Sandy hit the east coast, one of the last things anyone expected was for businesses to newsjack the super storm.

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Do you smell like you’re from 1970?

Businesses make themselves seem outdated by making these all-too-common website mistakes:

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3 more clever ways to use social media to sell

Here are three more clever uses of social media that you could put into play to boost sales:

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Look what’s coming to Facebook next

Coming to a Facebook page near you:

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6 words grabbing the most clicks on Facebook

Looking to drum up clicks — and sales — on your company’s Facebook page? Then you’ll want to take a look at the results of a recent report.

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Lies about social media marketing

There’s no doubt that social media ROI is hard to track. But it becomes much easier to calculate for companies that don’t believe these common lies:

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Toolkit: Test your website’s mobile readiness

How well would your site perform on a mobile device?

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3 ways Sales can take advantage of LinkedIn updates to close

It’s all systems go for LinkedIn’s new-look company pages. Initially, just a few companies could use them. Now every business can set one up, and they’ve got new features you can utilize to help close visitors.

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Men are cheap and easy — at least online

Men are cheap — and easier to reach, according to a recent survey of Facebook users and their responses to online advertising.

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September’s the time for marketers to think December

Afraid customers will complain you’re jumping the gun on Christmas deals for shoppers? Nod your head — then turn on the marketing jets, before it’s too late.

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