Injecting new life into your blog: 3 steps
Blogging is great for business. But a company blog requires lots of fresh content — and that can be hard to come up with. Here are three ways to fill the void.
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Keys to winning more buyers in an online marketplace
In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers:
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Study reveals who’s using Twitter and why
Here’s clear evidence that if you’re not using Twitter to boost your sales efforts yet, now’s the time to start.
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10 ‘e-words’ every marketer should know
The biggest challenge when it comes to writing online copy prospects respond to:
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What makes these 5 companies so sexy?
Let’s face it, people don’t so much buy a product anymore as they do a brand. It’s the idea behind most marketing campaigns. With that in mind, here are some of the sexiest brands in America, as well as what makes them so irresistible.
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Major marketing player ditches e-mail for social media
Could this be the start of something big?
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E-mail more prospects will click on: A 6-pt blueprint
E-marketing giant MailerMailer’s bi-annual E-Mail Marketing Metrics Report just revealed the six key factors that determine whether or not prospects open (and respond to) e-mail.
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3 social media trends impacting sales right now
These three emerging trends offer beneficial ways to capitalize on (and control) social media’s effectiveness:
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Why customers unsubscribe from your e-mail
Here are the two main reasons recipients click “unsubscribe” when they see your e-mail — and what you can do to stop them.
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4 keys to creating a website prospects want to buy from
Selling via the web is like speed dating – if you don’t make an instant connection, prospects will more than likely move on to someone else.
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Ignoring social media? You better read this
If you’re still of the opinion social networking is a waste of time and resources, 85% of sales managers think you’re ignoring a major source of revenue.
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3 hidden metrics that unlock profits, sales
These three metrics go beyond closing rates and click-throughs to uncover more opportunities to boost sales and revenue:
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Fortune 500 companies embracing Twitter, blogs
Four out of the top five companies in the Fortune 500 consistently post to their Twitter accounts, and that’s not nearly all, according to a new study.
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Disney-inspired Facebook app could change the way you sell online
Disney’s found a surefire way to boost sales via Facebook … and now, your sales organization can do the same.
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4 sales & marketing strategies to avoid in a shifting economy
Desperate times may call for desperate measures, but don’t fall victim to these four common pitfalls.
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Facebook’s finally friendly for B2B marketers
If you’ve been shunning Facebook, like most B2B marketers, now’s a great time to reconsider — and here’s why:
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Sneak a peek at Twitter’s upcoming business tools
Three of Twitter’s new business features won’t be available until later this year, but we’ve got a quick preview of them:
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The proven link between corporate blogs and boosting sales
Corporate blogs don’t only engage existing buyers, they help attract (and close) new ones, a recent study found.
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The No. 1 problem facing Sales — and what you can do about it
Nearly 70% of B2B Sales pros say their biggest challenge today is …
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Still counting clicks? Then you’re missing the real marketing opportunity
Still counting clicks to measure if customers got your message? If so, you’re missing out on an even better metric — one that could push sales to the next level.
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