You set up a Facebook, Twitter, LinkedIn or Google+ page and keep it fresh in the hopes it’ll keep existing customers engaged with your company as well as attract new customers. Piece of cake, right? Not really. More…

Are you driving mobile customers away from your website and cutting into your bottom line? More…

Has your business been reluctant to offer social log-in for shoppers? If so, you’re missing out – and likely losing – a generous slice of your potential customers’ wallets. More…

No company likes to get bad reviews on its site, especially if it’s trying to impress new customers. But businesses can do even more damage to their images if they insist on striking negative comments. More…

There’s money in them thar pockets – and in laptops, tablets, handhelds, and other spots where digital products are welcome. More…

In order to remain competitive in 2012, sales pros and marketers need to provide quality content for customers and would-be customers. More…

There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…

As the days dwindle down to a precious few, Marketing pros are taking their efforts to the next level in their bid to pull in holiday customers. More…

It’s time for the “Best of” and “Worst of” the year awards to start rolling in, and there are plenty of marketing social media blunders in 2011 to choose from. It’s difficult to select the best ones, but these three have to be in the running: More…

Some people will tell you that thank you notes are an antiquated custom from the non-digital age. Savvy email marketers know better. More…

In a world where everyone is looking for the edge that’ll deliver more customers more quickly, the little things make a big difference. More…

Does it annoy you when those dancing pop-up ads merrily skip across your screen when you go to a website? What about those uninvited, animated come-hither characters? More…

In a recent interview with Charlie Rose, Facebook co-founder Mark Zuckerberg explained why his site has attracted so many users, as well as what the key to maintaining that base will be.   More…

Black Friday is around the corner, and holiday shoppers are gearing up for trips to the mall – and to time-saving, less-hassle websites. It’s not too late to pull together a plan to get buyers on your site for the big shopping day. More…

What’s on many email marketers’ Christmas wish lists this year? More…

Move over, soccer moms: The Facebook moms are in the house. More…

A recent study and a well-known columnist reveal why prospects click through on an email and how to maximize your return on email marketing campaigns.  More…

The Gap is looking to the future – and hitching its horse to the mobile wagon to get there. More…

Quick Response (QR) codes offer a world of new opportunities for marketers. More…

It used to be that coupon clippers were thought of as penny-pinching bargain shoppers. Not anymore. More…