‘Click here’ still gets prospects moving — and buying
December 31, 2009 by Christian SchappelPosted in: In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, Marketing & Sales Update, New Research, online marketing
To lift conversions (and sales), should you replace “click here” links on your Web site with links that say something like “request a quote“?
Dustin Curtis, a Web design expert, recently tested two call-to-action links:
- “You should follow me on Twitter here,” versus
- “Follow me on Twitter.”
Result: The use of the word “here” in online links got a 72.5% lift in clicks.
A link that says “click here” may look ugly, but if it improves conversions usability, it’s worth using it again and again.
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Tags: Dustin Curtis, Twitter, Web design
