May 11, 2012 by Bob Hill
Posted in: In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, New Research, online marketing
Companies try all manner of tactics to attract more online buyers, but new research reveals which is the most valuable in terms of attracting high-probability leads.
A recent MarketingSherpa survey of 1,500 sales and marketing execs found the most effective way to drive buyers to their company websites is by providing valuable digital content.
Fifty-percent of respondents agreed content creation was “very effective” in terms of attracting top-notch prospects to their companies’ sites on a regular basis.
Keyword research, adding tags to posts, and blogging were also considered highly-effective practices (click here to see the full results of the survey).
The bottom line: Unique, well-written content gives search engines something to index, and supports the engine’s goal of providing the most relevant results in response to a query.