CRM can provide companies of all types and sizes with significant benefits, but only if users adopt it. Therefore, getting users and obtaining buy-in at all management levels are crucial to the success of any CRM initiative. Front-line salespeople are often the major source of resistance.
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May 7th, 2010 at 4:50 am
Very informative post and I kind of completely agree with you (except on 2 points) on what you said. Keep the good work going. Your writing style is very good and I was able to understand the post clearly even though English is my second language. PS: I have already subscribed to your blog’s RSS feed.