January 26, 2012 by Charlie Walker
Posted in: Email Strategies, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, New Research, online marketing
Are you driving mobile customers away from your website and cutting into your bottom line?
Despite warnings from experts and a growing body of research, many businesses still haven’t optimized their website to appeal to mobile users.
About 70% of websites continue to overlook this critical flaw, according to a survey from RedEye.
Even grimmer: 84% of companies still haven’t designed emails that can be clearly read and understood on a mobile device.
Customers are going to spend only so much time trying to decipher your email or guess what’s on the rest of your web page — before they turn to a competitor who’s more equipped to meet their needs.
Mobile use is growing and isn’t going away. More people are using mobile devices to check their email regularly and make purchasing decisions.
Fortunately, there’s a relatively simple solution: Run an in-house quality test on your web page and your email. What do your own people see on their small screens? What needs to be improved? How can you do that?
You can use this information to upgrade your message to potential customers, and then send out something you know will get and keep their attention.
For more information on optimization for mobile users, RedEye has made public a synopsis of its Conversion Rate Optimization Report 2011.