June 20, 2012 by Charlie Walker
Posted in: customer loyalty, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing
Try to find employees who match this dedication: Workers who show love for their employer by tattooing its name or emblem on their bodies. What kind of company inspires this kind of allegiance?
Southwest Airlines is a favorite among many fliers because of its no-charge-for-luggage policy. People feel the airline cares and isn’t padding prices by tacking on luggage fees.
But it would appear that the real fans of Southwest Airlines are the people who wear its uniforms.
Some love their jobs so much they show it by having Southwest tattoos.
It all started with an email asking Southwest employees if they had any unique tattoos, marking National Tattoo Day.
It soon became The Nuts About Southwest blog, where employees post pictures of their skin art and testimonials about how great it is to work for Southwest.
A video about these employees is running on the MSNBC/NBC News site.
At least one worker saw it as the natural extension of tattooing the names and portraits of family members, since Southwest is like family.
One worker got his the first day on the job.
Another waited until he’d been there a year.
And one worker was philosophical.
“That’s a part of my history. It’s a part of who I am and it’s part of what I did and I would carry it around with me wherever I went, proudly.”