Not only do the majority of companies use Facebook, and other sites, but they also use it for some specialized business applications.
A study by InSites Consulting and SSI shows:
- 80% of companies surveyed said they used Facebook
- 45% have a Twitter account
- 48% are on LinkedIn, and
- 31% use YouTube.
About 2 out of 5 companies said they used social media to monitor what consumers say about the companies and their products. About 4 out of 5 said they use the sites to field and deal with questions or complaints.
Only about half said they participate in online chats with consumers.