How to time individual e-mails to get more clicks
January 13, 2010 by Christian SchappelPosted in: Email Strategies, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, online marketing
Consider stealing this company’s sweet idea to get more prospects to open your e-mail.
Mint.com, an online financial management company that’s won awards for its savvy online marketing, uses “sent-time optimization” to lift e-mail open rates.
Don’t worry it’s not as complicated as it sounds.
Here’s how it works: While most companies look at the best time to send an e-mail blast to every prospect, Mint decides when to send individual e-mails based on a prospect’s open history.
Example: If Mary always opens her Mint e-mails around 9 a.m., but never opens them when they’re sent at 1 p.m., Mint automatically starts e-mailing Mary in the morning.
Result: A 10% higher click rate than large e-mail blasts that are sent at a fixed time.
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Tags: e-mail, financial management, Mint, Mint.com, open rates
April 8th, 2010 at 4:32 pm
The headline promised “How To”, and didn’t come through. We would all love to time our emails like Mint, but I don’t know “How To”. Any chance of a follow up that actually fulfills the promise?