It’s a constant challenge for marketers: You have a solid product — but does your advertising instill a sense of trust in decision makers? Without establishing that trust, you’re not going to make the sale.

What industries are leading the pack in buyer trust?

More than one-third (34%) of consumers place a great amount of trust in soft drink advertising, according to a recent Adweek/Harris poll.

At the other end of the spectrum: Financial services, and yes, automotive companies are the ones buyers trust the least.

Here’s the rundown of the top winners and losers in the poll. As you can see, there are some industries on both sides of the fence.

Most trustworthy:

• Soft drink companies 34%
• Fast food companies 22%
• Pharmaceutical companies 18%
• Automotive companies 14%
• Financial service 13%

Least trustworthy:

• Financial services companies 38%
• Pharmaceutical companies 29%
• Automotive companies 19%
• Fast-food companies 10%
• Soft drink companies 4%

Would you make any additions — or subtractions — to either of these lists? Let us know in the Comments Box below.

Tags: advertising, Adweek, automotive industry, financial services, Harris, marketers, poll, soft drink, Trust