September 2, 2010 by Charlie Walker
Posted in: communication, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, online marketing
Blogging is great for business. But a company blog requires lots of fresh content — and that can be hard to come up with. Here are three ways to fill the void.
- Go back through the customers who’ve left comments on your blog and single out the ones who’ve expressed great opinions. Ask them to write a post for you on a topic they’re especially passionate about. You also might want to tap a non-blogger — like a salesperson — to make a guest appearance.
- Review the past blog entries you’ve made that have stirred the greatest controversy. Is there a topic you’ve changed your mind about? Something that’s worth a second look? A better argument or example that would back your point?
- If you’re not doing it now, start scheduling blog topics. Fill in a calendar for the next week or month with an idea for each blog post. If something better arises in the meantime, great — just bump the planned topic into a new slot. This planning will avoid the last-minute panic that takes over when your well of ideas runs dry and you’ve got to create a new post. (Remember, an effective blog must contain at least two or three new post every week.)
How do you come up with new ideas for your blog? Let us know in the Comments Box below.