Push messaging is a permission-based mobile customer communication channel. The world is close to having 1 billion Smartphones with the majority of those users viewing their phone as a vital extension of themselves whether at work or play. The “privilege” of having a customer opt-in to receive push alerts is significant and opens up a new valuable channel for a company to communicate directly with the consumer. Learn the “7 Rules of Good Push”, in this useful primer, from Urban Airship, the world’s largest provider of push messaging. A must-read for marketers everywhere.