March 21, 2012 by Charlie Walker
Posted in: communication, In this week's e-newsletter - Sales & Marketing, Industry Spotlight - Sales & Marketing, Latest News & Views - Sales & Marketing
Your marketing efforts just hit the jackpot, and you’ve gotten favorable recognition for accomplishments made by your business. Now how are you going to get as much mileage as possible out of it?
Getting good press is rare and difficult enough. But some businesses fail to take advantage when they get it by taking a bow, then exiting stage left.
Instead, come up with a battle plan now, so you’ll be ready when good fortune strikes.
Four suggestions for making the most of good fortune:
- Read all about it. Put it at the top of the news page on your website. Make it part of Facebook posts, tweets and blogs — any method you use to contact customers regularly.
- Give them a little reminder. Use every outgoing box or piece of collateral as a way to share your joy. For example, apply a small sticker blowing your own horn: “Top 10 in Quality award winner.”
- Look at me! Have a lobby, service desk or any other space open to your customers? Frame the good press and hang it like an award for all to see, appreciate and ask you about.
- Find clever reminders. Change your email signature to include a line touting your company’s achievement. If you print out individual invoices, you can add a line across the top of the page for all to see (and read).
Two notes of caution:
- Some publication can be prickly about someone else reproducing what they print. Make sure to touch base them first.
- As ambitious as this plan sounds, don’t go overboard and break your arm patting yourself on the back. Humble winners get more respect than in-your-face boasters.