Most business leaders have to make a decision about which jobs their organization will tackle, and which ones they’ll farm out to contractors or other outsourcing professionals. When entrepreneurs are asked what they’d like to get rid of, the No. 1 response was: social networking responsibilities.
Why do business folks dislike the new tech marketing outreach so much?
There are lots of reasons we can speculate about. Among them:
- Even in the ever changing landscape of technology, social networking’s very, very new. Most established business folks barely know how it works, much less how they can make it work for them. Bottom line: This is a technology invented by college kids for other college kids. The fact that it has become wildly popular means there should be some way to make money off it. But darned if most business folks have the familiarity the practice to figure it out.
- Money’s tight and nobody wants to waste any testing the social networking waters. With the economy still in the early stages of recovery, most businesses have little cash to waste on ventures that don’t have easy ways of tracking ROI, and
- Who do you trust enough to manage your social networking life? It’s one thing to have your spouse set up social events that you may or may not enjoy, but at least you don’t usually risk your reputation and huge sums of money with a bad dinner party. A bad social networking experience can damage your reputation, both professionally and personally.
Are you hesitant about entering the social networking waters? Would you like to be able to outsource the function — and if you did, what kind of organization would you trust it to?