August 25, 2011 by Charlie Walker
Posted in: economy, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, New Research
Over the next few weeks, back-to-school shoppers will pump an estimated $68 billion into the American economy – and the spending has already begun. Here’s what that means for you: If you build it, they will come — an online location for back-to-school shopping, that is, and they’ll spend more.
At least one-third of shoppers said they’ll be doing “some” of their shopping online.
It quickly adds up:
Online shoppers are expected to open their wallets to the tune of $847 — 40% more than “old school” shoppers.
And despite the bumpy economy, parents aren’t planning on cutting back on school spending.
Of course, there is one drawback to shopping online for back-to-school stuff.
It’s awful difficult to see if those new shoes are going to fit your child’s feet before you make the purchase.