Over the next few weeks, back-to-school shoppers will pump an estimated $68 billion into the American economy – and the spending has already begun. Here’s what that means for you: If you build it, they will come — an online location for back-to-school shopping, that is, and they’ll spend more.

A report from BIGresearch and Shop.org notes that the online shoppers will spend more than brick-and-mortar customers.

At least one-third of shoppers said they’ll be doing “some” of their shopping online.

It quickly adds up:

Online shoppers are expected to open their wallets to the tune of $847 — 40% more than “old school” shoppers.

And despite the bumpy economy, parents aren’t planning on cutting back on school spending.

Of course, there is one drawback to shopping online for back-to-school stuff.

It’s awful difficult to see if those new shoes are going to fit your child’s feet before you make the purchase.

Tags: back-to-school shopping, Bigresearch, brick-and-mortar, report