Ever wondered how to use social networks to benefit a good cause?
Many business leaders who’ve extended their money-making savvy to nonprofit organizations are probably already using social networks to attract donors. Now there’s a site dedicated to charitable organizations launched by one of technology’s leading entrepreneurs, Facebook co-founder Chris Hughes.
Jumo, launched Nov. 30 by Hughes, allows charities to have their own pages where they can post news items and videos, collect comments and feedback along with donations to the cause.
Hughes told the New York Times that Jumo would not be primarily about soliciting donations. Instead, he said, the site would first try to deepen ties between its users and their favorite causes. “The more connected that individual is to an issue they care about, the higher probability there is they will stay involved over a longer period of time,” Hughes told the Times.
To start, the Jumo site was seeded with more than 3,000 issues and groups. But “anyone with a social mission can create a page,” said Hughes, who thinks Jumo could become a simple way for smaller charities to establish a social media presence.
For any tech savvy exec who serves on a nonprofit board or operates a foundation, Jumo could be a fine tool for spreading the word about important causes.