More than 70% of prospects say they’d be willing to pay as much as 10% more for a product or service if a company … More…
After two consecutive months of disappointing sales, it’s obvious which two industries are holding sales figures back. (more…)
Customers aren’t interested in buying products or services. Their interest in products or services extends only as far as those things can help fulfill these goals: More…
Blogging is great for business. But a company blog requires lots of fresh content — and that can be hard to come up with. Here are three ways to fill the void. More…
Times are changing. Prospects now have instant access to competitive pricing and low-ball offers, which means you need to approach every prospect prepared to defend your offer. More…
Satisfied customers are not loyal customers. They shop around. They may like you, but not enough to resist the temptations of competitors. Therefore, the real emphasis must be on building loyalty, not satisfaction. More…
Dissatisfied customers can be divided into two types: More…
In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers: More…
Selling to these types of prospects isn’t easy. But it can be done by using these five tactics: More…
If your selling processes haven’t changed and your closing rates have dropped anyway, a well-known sales expert has two theories as to what’s hurting your business. More…
