BusinessBrief.com » Study: Average co. wastes $8K/year on this

Study: Average co. wastes $8K/year on this

August 1, 2012 by Jim Giuliano
Posted in: Finance, Operations, Special Report


Ask your Finance people about this fringe benefit. You may not like the answer.

Visage Mobile, a company that monitors the cell phone usage of its clients’ employees, recently discovered the average company spends $8,361 per year on employees’ ringtones, apps, premium text services and other unnecessary bells and whistles. What’s worse: Most companies don’t even realize it.

In fact, Visage says about 12% of companies’ cell phone budgets goes for “bad spend” —  overages, roaming fees and nonwork-related downloads.

Visage studied usage by 480,000 employees in 450 companies. It also analyzed data from cell phone carriers and companies’ human resources departments.

Granted, the study looked mostly at larger firms, but even small companies should be startled by these numbers. It proves there’s a good chance employees — on a lesser but still expensive scale — are racking up charges for things that have nothing to do with business. And if you’re not going through their cell phone bills line by line, it could cost you big time.

‘Adult-oriented’ apps

What exactly are employees downloading? Visage’s analysis found 10% of employees pay for premium SMS (short messaging service) texts for things like horoscopes and celebrity news alerts. Ringtones are also a massively popular download.

In addition, Visage said “adult-oriented” apps, like those for dating, account for one in 10 employee downloads.

One problem, reported Bloomberg, is some employees are being duped by schemes in which companies load apps onto their phones and charge them for services.

Customers snared in such schemes may not notice the charges for months, if they notice them at all. And if their company’s picking up the tab, you can bet they’re not looking hard for unauthorized charges.

So what is it employers should do? For starters, keep a closer eye on the charges employees are racking up.

And remember, companies giving employees smartphones (iPhones, Androids) are much more susceptible to racking up these kinds of unnecessary charges.

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