What’s the best way for your salespeople to take care of their customers?

Consider a recent survey, which John Tschohl wrote about in his book Cashing in on Success, that asked customers, “What do you want from a salesperson? What would be the No. 1 attribute of your favorite salesperson?”

The response: 91% said, “Be there when I need you.”

Translation: You don’t have to be the quickest, you don’t have to be the cheapest, you don’t have to be the smartest — if you’re there when your customers need you, you’ll get the business.

A few ways to let customers know you’re there for them:

• Give them your cell phone number.
• Provide them with a toll-free number that they can call 24/7.
• Give them a Web URL where they can go on their own for info.
• Tell them how to get a hold of you and when’s the best time to reach you.
• Let them know who else they can turn to for help (tell them who else is on your team).

Adapted from “Cashing In On Success,” by John Tschohl

What do you do to let customers know you’re there for them?

Tags: attribute, Cashin in on Success, customers, John Tschohl, salespeople, survey