BusinessBrief.com » tag » Apple

Should you get the new iPhone 5?


October 1, 2012 by Valerie Helmbreck

Beyond image enhancement, is there real business value to upgrading to the latest model of a popular device like Apple’s iPhone 5? It depends on what you think of the phones new features and if they’ll be useful to you day to day.

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Are iPads used for business?


August 16, 2012 by Valerie Helmbreck

Your employees and perhaps even your IT team may be asking for Apple’s popular new tablet, the iPad, which likely makes you wonder if other organizations actually use the iPad for business?

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Facebook founder reveals ‘amazing’ early business advice


March 12, 2012 by Bob Hill

Facebook’s Mark Zuckerberg describes the best guidance he ever got on building a successful company.

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CEO’s leading the iPad revolution


January 31, 2012 by Valerie Helmbreck

Company leaders are used to being the agents of change and innovation, but they haven’t always led the technology shifts in their organization – until now, that is.

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Does being a jerk make you a better boss?


December 7, 2011 by Jim Giuliano

After the death of Steve Jobs, stories leaked out — mainly in a biography — about his genius and his cruelty. Does one go with the other? More…

X5 presentation lessons from the master — Steve Jobs


November 23, 2011 by Bob Hill

The late Apple co-founder will be remembered for a number of things, including his ability to attract and captivate audiences and the media. An analysis shows he used the same formula — one that anyone else can employ. More…

IT pros say iPhone’s better for biz users


November 15, 2011 by Valerie Helmbreck

Few companies have found their success as closely linked to the character of the CEO as Apple. And the hoopla over his death seems to have overshadowed an important product development: More…

Mobile payments: Trust more important than ever


September 8, 2011 by Charlie Walker

As more users make mobile their primary source of interaction, trust in payment processing emerges as a significant issue. More…

Stepping down, the Steve Jobs way


August 29, 2011 by Valerie Helmbreck

While fans of Apple CEO Steve Jobs have every reason to worry about his health and the price of their shares of Apple stock, now’s probably the wrong time to be second-guessing the wildly successful tech leader’s decision-making skills.

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iPad owners even more satisfied now


August 19, 2011 by Valerie Helmbreck

What do iPad users think of the device now that it’s been around a while? Do they still love it?. More…

Business gets drawn into the online culture wars


July 27, 2011 by Valerie Helmbreck

Business leaders may want to avoid the “culture wars” that rage around election time, but many organizations could find themselves targeted by online campaigns for and against different causes.

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Mobile email marketing: 4 ways to know if you’ll hit the mark


July 13, 2011 by Charlie Walker

Are your emails designed to appeal to the mobile-using audience? It’s time to make sure they are. More…

One big reason Apple is at the top


May 18, 2011 by Valerie Helmbreck

How Apple handled a potential public-relations mess is a lesson for everyone on what it takes to be successful.

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Should your biz shell out for iPads?


April 20, 2011 by Valerie Helmbreck

It’s no secret that the gadget du jour is the iPad. Travel on a plane, train or bus and plenty of your companions are sure to have one of Apple’s new tablet computers. But despite the big splash the iPad 2 made in the consumer market, does it have a place in your organization?

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And the most admired company in America is …


April 19, 2011 by Bob Hill

For an unprecedented fourth year running, this company tops Fortune Magazine‘s list of the most admired companies.  More…

The lessons any exec can learn from Steve Jobs (& Springsteen)


March 7, 2011 by Bob Hill

A Forbes columnist reveals four things The Boss and the Apple CEO have in common.   More…

Best iPad apps for business


January 24, 2011 by Valerie Helmbreck

It’s expected that by the end of the year, Apple will have sold an astonishing 45 million iPads, many of them to business folks who’ll be using them to get work done on the go. Much of that work will require apps, More…

Winner is…top smartphone of 2010


January 18, 2011 by Valerie Helmbreck

The hot technology in 2010 was the smartphone, and the best smartphone of 2010 was…well, everyone thinks their smartphone’s the best one, of course. But More…

What makes these 5 companies so sexy?


August 12, 2010 by Bob Hill

Let’s face it, people don’t so much buy a product anymore as they do a brand. It’s the idea behind most marketing campaigns. With that in mind, here are some of the sexiest brands in America, as well as what makes them so irresistible.   More…

Do these companies really deserve to be among the top 100 brands?


August 3, 2010 by Bob Hill

BusinessWeek recently released its annual list of the best 100 global brands. While some of the perennial favorites seem like no brainers, you might wonder what some of the other honorees say about today’s buyers. More…


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