7 top customer expectations
March 23, 2012 by Ken Dooley
A survey of B2B customers pinpointed seven things they expect to get from salespeople in addition to the product or service they’re buying: More…
March 23, 2012 by Ken Dooley
Why direct mail is still a very effective channel
March 9, 2011 by Bob Hill
Think direct mail has gone the way of the dinosaur? Think again. More…
Bolster the bottom line by thinking like prospects
October 13, 2010 by Bob Hill
Here are five strategies the best in the business use to think like their buyers and, ultimately, close more sales. More…
Study reveals who’s using Twitter and why
August 23, 2010 by Bob Hill
Here’s clear evidence that if you’re not using Twitter to boost your sales efforts yet, now’s the time to start. More…
Facebook’s finally friendly for B2B marketers
June 7, 2010 by Charlie Walker
If you’ve been shunning Facebook, like most B2B marketers, now’s a great time to reconsider — and here’s why: More…
The No. 1 problem facing Sales — and what you can do about it
May 25, 2010 by Charlie Walker
Nearly 70% of B2B Sales pros say their biggest challenge today is … More…
The messages today’s customers need to hear
July 27, 2009 by Christian Schappel
For companies to beat out competitors today, it’s critical to keep in mind three things prospects need. More…
What ‘customer of the future’ will want
July 13, 2009 by Christian Schappel
Not only are buyers more demanding than ever, Baby Boomers are aging, and generations raised on technology are gradually taking over as decision-makers. More…
For B2B companies, most buying is about covering their butts
June 5, 2009 by Christian Schappel
Want to know what makes prospects buy from someone else, even when you’re positive your company’s product or service is perfect for them? More…
