Marketing nightmare: Lost personal data for 13,000 people
April 5, 2011 by Charlie Walker
As if trying to salvage the company’s reputation after last year’s Gulf oil spill wasn’t enough, BP has a fresh case of egg on its face. More…
As if trying to salvage the company’s reputation after last year’s Gulf oil spill wasn’t enough, BP has a fresh case of egg on its face. More…
Recently, there’s been a small wave of companies rebranding themselves by using their acronyms. Here’s a look at the good, the bad, and the stupid in rebranding. More…
BusinessWeek recently released its annual list of the best 100 global brands. While some of the perennial favorites seem like no brainers, you might wonder what some of the other honorees say about today’s buyers. More…
There’s a huge lesson that every business should take home from the BP oil spill which i’s about to cost the British company billions in civil fines alone. More…
American manufacturers will pay a price for BP’s big oil spill in the Gulf of Mexico, and the costs have nothing to do with the gigantic cleanup bills the refiner will ultimately pay. More…
Democrats in Congress have introduced bills to raise the federal Occupational Safety and Health Administration’s fines, something that hasn’t been done in two decades. But even without new legislation, OSHA is finding ways to issue large fines. More…
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