Some people accuse marketers of snagging too much of the “low-hanging fruit” in the terms and words they use to impress would-be customers. But certain marketers would contest that, saying they go “outside the box” with amazing regularity. More…

What’s the problem with boxes, anyway? They’re useful for lots of stuff, from shipping to storage – and stashing “low-hanging fruit.” So how do you explain the deep-toned admonishments to think outside of one? More…

Used to be that terms like “proven track record” and “world class” were standard promises in many successful marketing campaigns. More…

LinkedIn, the most popular business networking site on the web, recently published a list of the 10 most overused buzzwords execs use to describe themselves via their profiles. Here’s the complete list (and some brief commentary):  More…

Using technical terms in an effort to “speak” a prospect’s language is likely to delay or deter the buying decision, according to a recent study. More…

Like a plague, this corporate jargon invaded offices everywhere this year — and we’re all worse because of it.  More…