Let’s face it, people don’t so much buy a product anymore as they do a brand. It’s the idea behind most marketing campaigns. With that in mind, here are some of the sexiest brands in America, as well as what makes them so irresistible.   More…

Covering these essentials is what made others successful. More…

Today, quality of service has become so essential that those who lead the way in service excellence have a powerful competitive advantage. More…

Few companies’ success is as inextricably linked to its CEO as that of Apple Computers, one of the tech sector’s big winners despite the down economy. And now the public is getting a look at how Steve Jobs relates to the folks who buy and use his products. More…

Good customer service isn’t the sole province of a customer service department. It’s more of a companywide attitude. Does your company have the right attitude? More…

If you haven’t seen this attack video yet, you will soon. In fact, you may want to show it to your service reps as a warning of what can go wrong if you don’t treat customers with respect. More…