A clear shift is taking place with prospects and customers. They want to know, “Where’s the value?” If this isn’t clear, they’ll go elsewhere.  More…

Don’t they say a video is worth a thousand e-mails – or something like that? If you shied away from the complexity of including video in your marketing message in the past, it’s become a lot easier to use. More…

Think direct mail has gone the way of the dinosaur? Think again.  More…

Each year, businesses lose upwards of $18 billion when site visitors ditch their shopping carts before finalizing purchases. More…

There’s no doubt, cold calling isn’t easy. But there are some secrets to success – such as having the mental toughness to accept rejection and using a combination of these four tactics. More…

Parting ways with customers on your e-mail lists doesn’t have to mean saying goodbye. More…

A well-known business expert lays out his ideas for how every sales organization can boost sales, loyalty and profits in the year ahead.  More…

A major study reveals the biggest challenges e-mail marketers face, and three strategies top sales organizations are using to overcome them.   More…

Here’s one way to ramp up the ROI of your holiday e-mail blitz. More…

These three silent “sales killers” aren’t only common, chances are you – or someone you know – has fallen victim to them at one point or another. More…

Think using the word “free” in a subject line will get your e-mail trapped in spam filters? Don’t believe it. More…

You know you can catch thousands of potential customers at any time on Facebook. But when is the single best time to reach out for their attention? More…

Many businesses are pulling out all the interactive stops to grab customers and persuade them to buy. But beware — there’s one interactive strategy that’s blowing up in companies’ faces. More…

One in four customers who experiences a service problem never tells the responsible organization, according to a recent study by PeopleMetrics. And that’s a problem for sales organizations. More…

It’s simple, it’s transferable and 8 out of every 10 managers claim it has helped them build brand awareness.   More…

Research shows nearly 85% of customers who leave their suppliers do so because of poor service after the sale. Here are five ways to ensure your service is always top-notch — and customers keep coming back: More…

Times are changing. Prospects now have instant access to competitive pricing and low-ball offers, which means you need to approach every prospect prepared to defend your offer. More…

In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers:  More…

Here are four steps sales pros can take to maintain strong relationships with their existing buyers and avoid losing them to aggressive competitors: More…

The biggest challenge when it comes to writing online copy prospects respond to: More…