BusinessBrief.com » tag » e-mail

5 ways to deliver more value


March 18, 2011 by Ken Dooley

A clear shift is taking place with prospects and customers. They want to know, “Where’s the value?” If this isn’t clear, they’ll go elsewhere.  More…

Add video to e-mail: Low cost + low tech = high payoff


March 16, 2011 by Charlie Walker

Don’t they say a video is worth a thousand e-mails – or something like that? If you shied away from the complexity of including video in your marketing message in the past, it’s become a lot easier to use. More…

Why direct mail is still a very effective channel


March 9, 2011 by Bob Hill

Think direct mail has gone the way of the dinosaur? Think again.  More…

The $18 billion problem most businesses seem to ignore


March 3, 2011 by Charlie Walker

Each year, businesses lose upwards of $18 billion when site visitors ditch their shopping carts before finalizing purchases. More…

4 of today’s best ways to boost cold call results


March 1, 2011 by Ken Dooley

businessman-on-phone

There’s no doubt, cold calling isn’t easy. But there are some secrets to success – such as having the mental toughness to accept rejection and using a combination of these four tactics. More…

Make it easier for people to unsubscribe: Here’s why


February 10, 2011 by Charlie Walker

Parting ways with customers on your e-mail lists doesn’t have to mean saying goodbye. More…

10 resolutions every sales manager should make


January 11, 2011 by Bob Hill

SetGoals

A well-known business expert lays out his ideas for how every sales organization can boost sales, loyalty and profits in the year ahead.  More…

Why prospects ignore e-mail (& 3 things you can do about it)


December 15, 2010 by Bob Hill

A major study reveals the biggest challenges e-mail marketers face, and three strategies top sales organizations are using to overcome them.   More…

More bang from holiday e-mail


December 2, 2010 by Charlie Walker

Here’s one way to ramp up the ROI of your holiday e-mail blitz. More…

The 3 cardinal sins of Sales


November 30, 2010 by Bob Hill

safety2

These three silent “sales killers” aren’t only common, chances are you – or someone you know – has fallen victim to them at one point or another. More…

Top 9 subject line words that get e-mail opened, read


November 23, 2010 by Christian Schappel

globalinternet

Think using the word “free” in a subject line will get your e-mail trapped in spam filters? Don’t believe it. More…

The best time to catch customers on Facebook


November 16, 2010 by Charlie Walker

You know you can catch thousands of potential customers at any time on Facebook. But when is the single best time to reach out for their attention? More…

The popular e-mail strategy that’s backfiring


October 6, 2010 by Charlie Walker

Many businesses are pulling out all the interactive stops to grab customers and persuade them to buy. But beware — there’s one interactive strategy that’s blowing up in companies’ faces. More…

3 ways to turn reluctant prospects into loyal advocates


September 28, 2010 by Bob Hill

One in four customers who experiences a service problem never tells the responsible organization, according to a recent study by PeopleMetrics. And that’s a problem for sales organizations. More…

The sales trend that’s helped 81% of managers extend e-mail’s reach


September 21, 2010 by Bob Hill

It’s simple, it’s transferable and 8 out of every 10 managers claim it has helped them build brand awareness.   More…

Service tune-up that’ll boost sales, loyalty


September 9, 2010 by Bob Hill

Research shows nearly 85% of customers who leave their suppliers do so because of poor service after the sale. Here are five ways to ensure your service is always top-notch — and customers keep coming back: More…

4 ways to maintain your edge as markets shift


September 1, 2010 by Bob Hill

Times are changing. Prospects now have instant access to competitive pricing and low-ball offers, which means you need to approach every prospect prepared to defend your offer. More…

Keys to winning more buyers in an online marketplace


August 27, 2010 by Bob Hill

In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers:  More…

Ways to maintain an edge that boosts sales & loyalty


August 19, 2010 by Bob Hill

Here are four steps sales pros can take to maintain strong relationships with their existing buyers and avoid losing them to aggressive competitors: More…

10 ‘e-words’ every marketer should know


August 16, 2010 by Bob Hill

The biggest challenge when it comes to writing online copy prospects respond to: More…


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