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XWhat? Ban email? This CEO did it

December 11, 2012 by Jim Giuliano

One CEO did the unthinkable: He forced his workers to communicate for one week the old-fashioned way – face-to-face. Did it work? Or flop?


2 types of email you should definitely be using

November 7, 2012 by Christian Schappel

They’re written about all the time — the benefits of personalizing your email and sending thank-you emails to customers. But how much of an impact do both really have? More…

Techies admit reading the boss’s email

October 3, 2012 by Valerie Helmbreck

If this doesn’t convince you to be careful about what you write in email, nothing will.


How an email becomes a binding contract

September 11, 2012 by Jim Giuliano

A lot of companies communicate with customers via email, including sending agreements and documents such as credit applications. That could spell trouble.


Oops! Firm mistakenly fires all its employees

July 24, 2012 by Valerie Helmbreck

One company learned a hard lesson about firing an employee via email.


3 proven factors that boost email response rates

July 23, 2012 by Bob Hill

The first challenge is getting prospects to open your email messages. The next is ensuring that they read your copy and, eventually, click through.  More…

The art of email: Building a smart, timely campaign to hook more customers

April 18, 2012 by Charlie Walker

Remember when all you did was put a stamp on an envelope and mail it? Try sharing that memory with an eye-rolling, young hotshot who claims to know everything about email – and likes to remind you of that. But smarty pants doesn’t know you have a few tricks up your sleeve. More…

4 ways to boost sales in a post-recession marketplace

April 11, 2012 by Bob Hill

As a manager, here are four ways to maintain your competitive edge as the market continues to shift:   More…

10 early-morning ways to make the most of your day

February 13, 2012 by Bob Hill

Check out this list of 10 great ways to start your business day right, based on a recent article by management consultant Kevin Eikenberry:  More…

What email marketers really need to test

January 6, 2012 by Charlie Walker

There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…

Want to write email that sells? Here’s how

October 18, 2011 by Bob Hill

Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb.  More…

But when will they open your email?

October 7, 2011 by Charlie Walker

Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. More…

Goofing off that pays for businesses

September 15, 2011 by Charlie Walker

Worried that cyberloafing is a problem with staffers? More…

Why 68% of buyers leave (& how to win them back)

August 30, 2011 by Bob Hill

More often than not, it’s something the company (or salesperson) didn’t do that causes customers to do business with a competitor. More…

Why it’s time to work on your Christmas (email) list

August 22, 2011 by Charlie Walker

Ho ho ho – it’s no joke. Now’s the time to start prepping for your Christmas email marketing campaign. More…

Want to increase email response? Try a Johnson Box

August 5, 2011 by Bob Hill

An age-old tradition from early direct mail campaigns may very well re-emerge as the best way to get prospects to open, read and click through your email offers.  More…

2 ways to boost revenues when closing rates are down

July 25, 2011 by Bob Hill

Here are two strategies top managers use to keep profits soaring when prospects simply aren’t biting:  More…

What digital distraction wastes your workers’ time?

July 22, 2011 by Valerie Helmbreck

The proliferation of digital distractions have no doubt been distracting to your workers, but what’s the one thing that sucking up most of their time? More…

Keeping customers happy: 3 secrets

July 21, 2011 by Charlie Walker

There are three common myths when it comes to what really makes customers happy. More…

Mobile email marketing: 4 ways to know if you’ll hit the mark

July 13, 2011 by Charlie Walker

Are your emails designed to appeal to the mobile-using audience? It’s time to make sure they are. More…


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2017-09-25 16:40

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