Remember when all you did was put a stamp on an envelope and mail it? Try sharing that memory with an eye-rolling, young hotshot who claims to know everything about email – and likes to remind you of that. But smarty pants doesn’t know you have a few tricks up your sleeve. More…

As a manager, here are four ways to maintain your competitive edge as the market continues to shift:   More…

Check out this list of 10 great ways to start your business day right, based on a recent article by management consultant Kevin Eikenberry:  More…

There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…

Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb.  More…

Most savvy marketers have figured out the best time to launch an email blast – Thursday at 10 a.m., or Monday at 8 p.m., for example. More…

Worried that cyberloafing is a problem with staffers? More…

More often than not, it’s something the company (or salesperson) didn’t do that causes customers to do business with a competitor. More…

Ho ho ho – it’s no joke. Now’s the time to start prepping for your Christmas email marketing campaign. More…

An age-old tradition from early direct mail campaigns may very well re-emerge as the best way to get prospects to open, read and click through your email offers.  More…

Here are two strategies top managers use to keep profits soaring when prospects simply aren’t biting:  More…

The proliferation of digital distractions have no doubt been distracting to your workers, but what’s the one thing that sucking up most of their time? More…

There are three common myths when it comes to what really makes customers happy. More…

Are your emails designed to appeal to the mobile-using audience? It’s time to make sure they are. More…

Remember how they always told you in school the best way to help yourself remember something was to write it down? Well, the same is true for marketing efforts. More…

Here are three ways to establish (and maintain) more profitable relationships:  More…

Social media is becoming just as popular as email when it comes to direct marketing, and that’s not nearly all a recent study uncovered. More…

What is the biggest fear customers have when it comes to doing business online with you? More…

Prospecting via the phone isn’t as cut-and-dry as it used to be – but these five modern resources hold the key to turning cold calls into hot prospects. More…

Once upon a time, there were phone calls, memos and face-to-face contact, and it was easier to keep track of what information you were getting from whom. Fast forward to today’s business climate … More…