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Sickening thought: Many social media posts originate from the toilet

January 2, 2013 by Charlie Walker

Have you ever flushed while you’re Facebooking? Twittered on the toilet? You’re not alone. More…

5 dangerous myths about Facebook, social media

December 31, 2012 by Charlie Walker

Using social media to raise your company’s visibility is naturally a point of emphasis — or even confusion — for the people running the business. More…

Oddball Facebook promo achieves unexpected popularity

December 26, 2012 by Charlie Walker

You’re meeting someone for the first time. Maybe it’s a sales call, or even a blind date. As you shake hands over introductions, you can’t help but detect the smell of fresh pizza — but there are no pies in sight. More…

Did sales rep solicit clients from her former employer?

December 20, 2012 by Christian Schappel

This is a real legal case, only the names and commentary have been changed. See if you can guess who came out on top.  More…

Facebook’s new marketing tool: Does it do more harm than good?

December 11, 2012 by Christian Schappel

Each time Facebook releases a new tool for marketers, it feels like Christmas in the Cratchit house — but that’s not always the case for potential customers (and certainly not this year). More…

Facebook’s power: Get 118,000 ‘Likes’ — and a new cat

November 19, 2012 by Charlie Walker

Never underestimate the power of Facebook, especially if it involves a picture of cute kids and their online plea for a pet. For these parents, their lack of faith in Facebook landed them a new cat. More…

Look what’s coming to Facebook next

October 29, 2012 by Christian Schappel

Coming to a Facebook page near you: More…

6 words grabbing the most clicks on Facebook

October 23, 2012 by Christian Schappel

Looking to drum up clicks — and sales — on your company’s Facebook page? Then you’ll want to take a look at the results of a recent report. More…

Men are cheap and easy — at least online

October 8, 2012 by Charlie Walker

Men are cheap — and easier to reach, according to a recent survey of Facebook users and their responses to online advertising. More…

Facebook ‘Likes’ won’t win any love from customers

September 17, 2012 by Charlie Walker

The more Facebook “Likes” you amass on your website, the more popular and trusted you must be, right? Wrong — it’s really a case where the quality of  responses outweigh the sheer numbers. How’s that work? More…

2 Facebook blunders to warn employees about

September 12, 2012 by Christian Schappel

If you’re thinking about giving another team member access to post on your company’s Facebook account, take pause first. More…

How firms use social media to build business

August 14, 2012 by Jim Giuliano

Not only do the majority of companies use Facebook, and other sites, but they also use it for some specialized business applications.


Using the web to boost customer loyalty and sales

July 27, 2012 by Jim Giuliano

Your people in Sales and Service hold a no-cost key to creating more business.


Facebook making 3 changes for marketing

July 2, 2012 by Christian Schappel

Facebook’s about to become a lot more business-friendly. The site’s rolling out three changes designed specifically for sales and marketing organizations. More…

The No. 1 key to creating a HUGE online fanbase

June 5, 2012 by Bob Hill

Several best-in-class companies have latched onto the essential hook that drives a considerable social media presence (as well as sales and loyalty).  More…

3 things Facebook didn’t want to hear from its users — but did

May 28, 2012 by Charlie Walker

There isn’t a rock big enough to hide under if you’re trying to avoid the headlines and news coverage of Facebook and its billion-dollar IPO, which exceeds the annual budget of many small nations. But there are three separate pieces of Facebook-related news floating under the surface. More…

Best practices that use social media to boost the bottom line

May 25, 2012 by Jim Giuliano

Social media impacts the bottom line at companies that are active on Facebook, Twitter and other social-media channels. But it takes more than just getting people to “like” your company.


Miss Coppertone gets a makeover — based on feedback from Facebook voters

May 24, 2012 by Charlie Walker

Something old, something new: After 60 years as the face of Coppertone suncare products, the company is trying to find a new little girl — with a contest on Facebook. It’s part of what Madison Avenue calls “comfort marketing.” More…

Millennial customers: Easy to find — but why so hard to keep?

May 16, 2012 by Charlie Walker

Been piling up a lot of Millennial visitors to your company’s Facebook page? Don’t count them as prospects/customers until they come back — since many never return. More…

Facebook wants your kidneys

May 10, 2012 by Charlie Walker

Facebook admits wanting more information about you — but now it’s offering to take organ donations. More…


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2017-09-26 15:43

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