At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…

In a recent interview with Charlie Rose, Facebook co-founder Mark Zuckerberg explained why his site has attracted so many users, as well as what the key to maintaining that base will be.   More…

Say cheese: Your pictures on Facebook could reveal how content you will be later in life. More…

Move over, soccer moms: The Facebook moms are in the house. More…

Nobody likes clutter – especially on a Facebook page seeking to build fan support. More…

Here are four proven strategies companies have used to tap new markets, generate leads and close more sales via social media: More…

Is your company capitalizing on the Facebook craze? If not, these statistics may cause you to start thinking social media.  More…

They might tell you there’s no such thing as a free lunch — but Facebook is offering free ads to small businesses, as a way of demonstrating an effective marketing tool that can attract new customers. More…

Sometimes, a marketing campaign targeted for a specific audience ends up alienating existing customers and all would-be customers. More…

As more users make mobile their primary source of interaction, trust in payment processing emerges as a significant issue. More…

Facebook looks to be on the verge of becoming even more marketing-friendly. More…

Imagine being able to target online marketing messages to prospects at the zip code level. More…

A new study reveals those who tweet are not necessarily those who buy.  More…

With the business platform for Google+ about to launch soon, Facebook has responded by launching a business site of its own. More…

During an hour-long interview at the Web 2.0 Summit, the Facebook founder revealed what he believes is the single most important facet of any online venture.  More…

Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…

Everybody from the mailroom clerk to the CEO seems to have a Facebook page these days. And even if the rank-and-file don’t worry about keeping their online image pristine, it’s a sure bet upper managers should.

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Been holding back on making Facebook part of your marketing campaign? Now’s the time to make your move, or to ramp up your efforts if you’ve already dipped a toe in the water. More…

Steering clear of these common stumbling blocks will give you an edge. More…

There’s often a wide gap between what customers see on a Facebook page and the message Sales and Marketing pros are trying to send them. More…