At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…

In order to remain competitive in 2012, sales pros and marketers need to provide quality content for customers and would-be customers. More…

As more users make mobile their primary source of interaction, trust in payment processing emerges as a significant issue. More…

Customer loyalty has never been more important to a company’s long-term success. More…

With the business platform for Google+ about to launch soon, Facebook has responded by launching a business site of its own. More…

When competing to bring potential customers to your site, every second counts. So this should come as good news: There’s a new tool that’ll measure page load times – and this one’s got a few tricks up its sleeve. More…

Travelers have been slow to adopt in-flight WiFi, so some folks have decided to give it away briefly to see if a taste will stimulate the public’s appetite for being connected at 30,000 feet. More…

You could call it a hot line to Santa Claus, tailor-made for marketers. More…

Two prominent studies are challenging the idea of a traditional workplace — and provide some valuable insights that could boost productivity among your employees. More…

Let’s face it, people don’t so much buy a product anymore as they do a brand. It’s the idea behind most marketing campaigns. With that in mind, here are some of the sexiest brands in America, as well as what makes them so irresistible.   More…

These three emerging trends offer beneficial ways to capitalize on (and control) social media’s effectiveness:  More…

Selling via the web is like speed dating – if you don’t make an instant connection, prospects will more than likely move on to someone else.  More…

Here are several simple ways to maximize your online sales and marketing efforts, and convert more prospects: More…

Worried that a prominent opt-out link in an e-mail may encourage more prospects to unsubscribe? Don’t be. More…