Marketing nightmare: Lost personal data for 13,000 people
April 5, 2011 by Charlie Walker
As if trying to salvage the company’s reputation after last year’s Gulf oil spill wasn’t enough, BP has a fresh case of egg on its face. More…
April 5, 2011 by Charlie Walker
Do these companies really deserve to be among the top 100 brands?
August 3, 2010 by Bob Hill
BusinessWeek recently released its annual list of the best 100 global brands. While some of the perennial favorites seem like no brainers, you might wonder what some of the other honorees say about today’s buyers. More…
