BusinessBrief.com » Inside Strategic Relations http://www.businessbrief.com Just another WordPress weblog Thu, 09 Feb 2012 10:00:39 +0000 en hourly 1 http://wordpress.org/?v=abc What do your customers want? Here’s how to find out http://www.businessbrief.com/what-do-your-customers-want-heres-how-to-find-out/ http://www.businessbrief.com/what-do-your-customers-want-heres-how-to-find-out/#comments Mon, 21 Dec 2009 10:00:17 +0000 Christian Schappel http://www.businessbrief.com/?p=5475 Thinking about creating a newsletter or blog to nurture leads, or foster customer loyalty but aren’t sure if you can come up with enough content to make it worthwhile? Here’s an idea that’ll help:

Ask customers what they expect from you — it works for Justin Hitt, publisher of Inside Strategic Relations.

Shortly after they sign up for his e-newsletter, he sends subscribers a personal welcome message asking three questions:

  • What do you expect from this e-newsletter?
  • What is the biggest challenge facing your company?
  • What do you want to accomplish in the next 12 months?

The answers give Hitt a nearly unlimited supply of ideas to write about in future issues.

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