Are you reaching customers in the ‘digital desert’?
April 25, 2012 by Charlie Walker
If you had to guess the percentage of Americans who dwell on the dark side of the digital divide, what would it be? 5%? 10%? What about 20%? More…
If you had to guess the percentage of Americans who dwell on the dark side of the digital divide, what would it be? 5%? 10%? What about 20%? More…
Following in the footsteps of companies like Netflix, a lot of companies are moving toward an online subscription model that locks customers into monthly rates. More…
Are you addicted to the Internet? One person who responded to a recent online survey said “yes” — but he’d found a great 12-step program for Internet addiction. More…
While most managers agree it’s crucial to develop and maintain a consistent web presence, a recent study proves jamming too much tech down customers’ throats could be a deterrent. More…
You know those Web ads that give you the option to skip them? There’s a method to that madness. More…
Is your company capitalizing on the Facebook craze? If not, these statistics may cause you to start thinking social media. More…
A new study reveals those who tweet are not necessarily those who buy. More…
There was a time when people claimed nothing could ever get between Americans and their addiction to television. More…
You can maximize the profitability of corporate blogs by making these five steps part of your regular process: More…
Driving high-probability prospects to your company’s website doesn’t have to be expensive, provided you use these five tactics: More…
More and more companies are making the transition to visual media, because it costs next to nothing and the ROI is substantial. More…

Which marketing channels get the most bang for your buck these days? More…
If you want your social media strategy to have a major impact, you’ll need to incorporate these four steps along the way: More…
With all the threats out there these days, even the most legitimate Web sites could put your company’s servers at risk. More…
Within hours of Facebook’s latest announcement, the web (and the media) were abuzz with chatter about Facebook compromising their privacy yet again … Could you be at risk? More…
Of course your people know the customers they deal with very well. But that knowledge could lead your folks into these traps. More…
Often times, knowing what not to do is as important as knowing what to do when meeting with prospects. Here’s a quick refresher for your sales folks on the top five sales killers to avoid when speaking to potential buyers. More…

You think Twitter’s a big draw now? Wait until you see what a recent study uncovered about the site’s growth potential for business. More…
Nearly 70% of B2B Sales pros say their biggest challenge today is … More…
Telecommuting can create a huge win-win for sales organizations, provided salespeople don’t fall victim to any one of these six pitfalls: More…
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