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	<title>BusinessBrief.com &#187; Kim Shepherd</title>
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		<title>Giving your company the &#8216;glue&#8217; to hold it together</title>
		<link>http://www.businessbrief.com/giving-your-company-the-glue-to-hold-it-together/</link>
		<comments>http://www.businessbrief.com/giving-your-company-the-glue-to-hold-it-together/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 10:00:05 +0000</pubDate>
		<dc:creator>April DeGideo</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Decision Toolbox]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[Kim Shepherd]]></category>
		<category><![CDATA[virtual company]]></category>

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		<description><![CDATA[In this increasingly digital age, it&#8217;s more difficult than ever for employees to make strong ties and feel invested in their company. But it doesn&#8217;t have to be impossible. Kim Shepherd, CEO of Decision Toolbox, has proven that the Internet can bring together even the most scattered workforce. Shepherd and her crew run a virtual [...]]]></description>
			<content:encoded><![CDATA[<p>In this increasingly digital age, it&#8217;s more difficult than ever for employees to make strong ties and feel invested in their company. But it doesn&#8217;t have to be impossible. <span id="more-1480"></span></p>
<p>Kim Shepherd, CEO of Decision Toolbox, has proven that the Internet can bring together even the most scattered workforce.</p>
<p>Shepherd and her crew run a virtual company &#8211; which relies entirely on e-mail, Skype and instant messaging to communicate with each other.</p>
<p>To unite the team, Shepherd created a &#8220;tribal speak,&#8221; referring to words employees use often. Problems are called &#8220;cockroaches,&#8221; as in, &#8220;We&#8217;re here to kill the cockroaches!&#8221; And when an employee makes a big sale, it&#8217;s not uncommon to see an e-mail with the words, &#8220;Just landed a huge chunky monkey!&#8221;</p>
<p>It&#8217;s created a language unique to the company that everyone from Shepherd to the newest employee uses in regular communications.</p>
<p>Employees also look forward to being the subject of a &#8220;green flag&#8221; missive &#8211; an e-mail bearing an actual green flag sign that lists a recent success or accomplishment.</p>
<p>On the flip side, Shepherd also instituted a &#8220;Boo-boo Applause&#8221; e-mail. Every time employees make mistakes &#8211; whether alone or in front of others &#8211; they send an e-mail detailing where they&#8217;d goofed, and what they learned from the error.</p>
<p>Now, Shepherd says, there&#8217;s no need for discipline &#8211; since employees readily own up to their blunders and use them as guidelines for the future.</p>
<p>Even if your company isn&#8217;t virtual, you can put Decision Toolbox&#8217;s creative methods to work with your own staff. Here&#8217;s how:</p>
<ul>
<li>Use regular e-mails as a chance to praise efforts, point out areas for improvement, and connect with staff.</li>
</ul>
<ul>
<li>Look for your company&#8217;s own unique &#8220;glue.&#8221; Shepherd used tribal speak &#8211; how can you encourage workers to bond?</li>
</ul>
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