At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…

Who is that generic-looking, smiley-faced person popping up on landing pages all over the Internet? More…

Social media is the toolbox you use to build the vehicle that’ll spread your marketing message to more potential customers. More…

A new study reveals what the most common CEO names are, and the crucial role your birth name plays in predicting your C-suite potential.   More…

Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…

The answer has a lot to do with identifying when prospects are in a position to buy and how to engage them at just the right moment.  More…

LinkedIn, the most popular business networking site on the web, recently published a list of the 10 most overused buzzwords execs use to describe themselves via their profiles. Here’s the complete list (and some brief commentary):  More…

Are the online areas in which you’re sinking marketing dollars generating a worthwhile return? Is it time to increase your efforts in certain areas — or pull back and invest elsewhere? More…

In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers:  More…

If you’re still of the opinion social networking is a waste of time and resources, 85% of sales managers think you’re ignoring a major source of revenue.  More…

If you’ve been shunning Facebook, like most B2B marketers, now’s a great time to reconsider — and here’s why: More…

The marketplace has shifted and so has the way prospects do business. If your people want to close more, they’ll need to accept — and adapt to — these four truths: More…

Keeping a small business afloat in a tough economy can often mean learning some new tricks — like social networking.

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The marketplace is changing and so is the way prospects do business. If you want to maintain your edge in 2010, here are four ways to do it: More…

Some sales organizations are skeptical of social networking’s ability to increase revenue. But these six no-cost business models prove it’s a resource every salesforce can capitalize on: More…

By now most of us know e-mail that’s sent on a Monday or Tuesday gets through to more prospects. But when’s the best time to reach people via social media? More…

Not only are buyers more demanding than ever, Baby Boomers are aging, and generations raised on technology are gradually taking over as decision-makers. More…