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Tapping into 5 emotions that guide customers’ buying decisions


November 6, 2012 by Bob Hill

Here are five of the most common emotions that guide prospects’ buying decisions, along with some creative ways for salespeople to tap into each one:  More…

Your company making this fatal planning flaw?


September 26, 2012 by Bob Hill

For decades, companies have insisted upon forecasting as a method of planning for almost every department. New research reveals that could be costing companies more than it’s earning them.  More…

6 keys to success in a buyer’s market


August 15, 2012 by Bob Hill

A marketing expert and scholar breaks down the keys to success in a buyer’s marketplace.  More…

High-risk sales models that get results


August 2, 2012 by Bob Hill

Determining which sales model makes the most sense for your business is a little like trying to balance a scale – every change you make on one side is bound to have an impact on the other.  More…

3 proven factors that boost email response rates


July 23, 2012 by Bob Hill

The first challenge is getting prospects to open your email messages. The next is ensuring that they read your copy and, eventually, click through.  More…

Time for you to use QR codes?


July 20, 2012 by Valerie Helmbreck

Keeping up with the latest tech craze can make you, well, crazy. But there’s a new one you might want to be familiar with, especially because the mobile tech boom is changing the way customers and clients use your organization’s products and services.

More…

6 things you should stop saying


July 10, 2012 by Christian Schappel

There’s a lot of marketing jargon being tossed around the Internet. But what words or phrases turn customers off most? More…

Poor sales leads: They cost you more than you think


July 10, 2012 by Bob Hill

Every manager knows cost-effective leads are one of the keys to maximizing profit margins. But research proves poor lead management could be costing your company a lot more than hot prospects.  More…

10 essentials for your social-media business strategy


June 7, 2012 by Jim Giuliano

What’s your social-media strategy for creating more business?

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Your most important sales metric


March 21, 2012 by Bob Hill

When hundreds of managers were asked, “How do you select and prioritize the prospects in your pipeline?” the same answer arose time and time again.   More…

Who owns your social-media account?


March 14, 2012 by Jim Giuliano

The answer’s not so obvious. Now that Twitter and other types of social media have become common marketing and overall business tools, new lawsuits are springing up over who “owns” the account and its following – the company or its employees?

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4 ‘musts’ of a successful sales strategy


February 1, 2012 by Bob Hill

Here are four innovative ways to better understand your customers needs, and provide the type of service that leads to more business:   More…

Getting the most out of every customer: It’s a matter of metrics


January 27, 2012 by Bob Hill

All customers may have been created equal, but they don’t have equal value to you. In fact, some may not be worth your time at all.

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3 ways the USPS cuts will impact your business now


December 14, 2011 by Bob Hill

Regardless of which industry you’re in, these three permanent cutbacks will change – and potentially even hurt – the way your company does business: More…

The newest trend in online advertising


November 29, 2011 by Bob Hill

You know those Web ads that give you the option to skip them? There’s a method to that madness. More…

The most valuable employee attribute


October 19, 2011 by Bob Hill

In a recent New York Times interview, Stetson Hats CEO Pamela Fields reveals how employees made her a more capable CEO.  More…

2 Biz-Friendly Facebook Updates Coming


September 6, 2011 by Christian Schappel

technology

Facebook looks to be on the verge of becoming even more marketing-friendly. More…

3 lessons every company can learn from the Netflix debacle


August 10, 2011 by Bob Hill

When Netflix recently decided to change its pricing model, it set off a chain reaction that could ultimately result in the loss of nearly 3 million customers. More…

Social media outperforms paid search marketing


July 20, 2011 by Charlie Walker

Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…

Blogging for business: 5 crucial steps


June 16, 2011 by Bob Hill

You can maximize the profitability of corporate blogs by making these five steps part of your regular process:  More…


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