Here are five of the most common emotions that guide prospects’ buying decisions, along with some creative ways for salespeople to tap into each one:  More…

For decades, companies have insisted upon forecasting as a method of planning for almost every department. New research reveals that could be costing companies more than it’s earning them.  More…

A marketing expert and scholar breaks down the keys to success in a buyer’s marketplace.  More…

Determining which sales model makes the most sense for your business is a little like trying to balance a scale – every change you make on one side is bound to have an impact on the other.  More…

The first challenge is getting prospects to open your email messages. The next is ensuring that they read your copy and, eventually, click through.  More…

Keeping up with the latest tech craze can make you, well, crazy. But there’s a new one you might want to be familiar with, especially because the mobile tech boom is changing the way customers and clients use your organization’s products and services.

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There’s a lot of marketing jargon being tossed around the Internet. But what words or phrases turn customers off most? More…

Every manager knows cost-effective leads are one of the keys to maximizing profit margins. But research proves poor lead management could be costing your company a lot more than hot prospects.  More…

What’s your social-media strategy for creating more business?

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When hundreds of managers were asked, “How do you select and prioritize the prospects in your pipeline?” the same answer arose time and time again.   More…

The answer’s not so obvious. Now that Twitter and other types of social media have become common marketing and overall business tools, new lawsuits are springing up over who “owns” the account and its following – the company or its employees?

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Here are four innovative ways to better understand your customers needs, and provide the type of service that leads to more business:   More…

All customers may have been created equal, but they don’t have equal value to you. In fact, some may not be worth your time at all.

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Regardless of which industry you’re in, these three permanent cutbacks will change – and potentially even hurt – the way your company does business: More…

You know those Web ads that give you the option to skip them? There’s a method to that madness. More…

In a recent New York Times interview, Stetson Hats CEO Pamela Fields reveals how employees made her a more capable CEO.  More…

Facebook looks to be on the verge of becoming even more marketing-friendly. More…

When Netflix recently decided to change its pricing model, it set off a chain reaction that could ultimately result in the loss of nearly 3 million customers. More…

Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…

You can maximize the profitability of corporate blogs by making these five steps part of your regular process:  More…