The greatest challenge facing e-marketers today is …
January 31, 2012 by Bob Hill
A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem. More…
January 31, 2012 by Bob Hill
Want to write email that sells? Here’s how
October 18, 2011 by Bob Hill
Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb. More…
Why direct mail is still a very effective channel
March 9, 2011 by Bob Hill
Think direct mail has gone the way of the dinosaur? Think again. More…
Why prospects ignore e-mail (& 3 things you can do about it)
December 15, 2010 by Bob Hill
A major study reveals the biggest challenges e-mail marketers face, and three strategies top sales organizations are using to overcome them. More…
Sharpening your Web site for best effect
July 9, 2009 by Christian Schappel
The down economy has many thinking this is an ideal time to use Web sites to steal customers from weakened competition. Consider planning to keep these areas of your online strategy sharp to ward off rivals. More…
Why cheaper is often better when it comes to online leads
July 6, 2009 by Julie Power
Why are so many companies shifting marketing resources online? Because very low-cost lead generation tactics, like search engine optimization (SEO), deliver high quality leads at virtually no cost. More…
