As a Sales & Marketing pro, you already know what to say when negotiating with a customer. But it’s what you don’t say that can be even more important. More…

Is it better to be a tough negotiator or take a softer stance during down economic times? Answer: There are times to be tough and times to soften it up. More…

Here are five tips that will help your salespeople set clear objectives and get the information they need to meet them. Bring them up at your next sales meeting. More…

Trust in a negotiation is like lubricant in a car engine: things go a lot smoother when it’s present. So how can your salespeople repair trust once a customer thinks it’s been broken? More…

Some managers react with skill and confidence while others become nervous and inconsistent when negotiating. What is it that creates confident and effective negotiators? More…